Golf technology company ParOne has created MediaHUB for the 2024 PGA Show to facilitate media access and workflow of video content surrounding the industry’s largest global gathering for the business of golf, January 23-26, in Orlando, Florida.
By housing and cataloging videos within a centralized, controlled and secure location, MediaHUB allows approved media to retrieve and distribute videos quickly, easily, intelligently and broadly.
“For the first time, exhibitor and product-focused video content created each PGA Show day will be comprehensively and efficiently presented for media use in a single, user-friendly online hub,” said Sherry Major, who leads media and public relations for the PGA Show. “Adopting MediaHUB creates additional opportunities for exhibiting companies to share their product innovations through influential media channels.”
The platform enables media to simply download and embed videos into their websites with mechanisms to track viewership. More than 40 engagement metrics provide insights into viewer behaviors, enabling adjustments to video content strategies in real time.
“For the PGA Show, unlocking the value of digital media activities without complexity optimizes everyone’s productivity,” says ParOne CEO JR Charles. “ParOne’s MediaHUB helps trade shows, Tours and other events ensure access and streaming of video content is easier, faster and less expensive.”
MediaHUB will be accessible within the Virtual Media Center section of www.pgashow.com