Mullins’s role will be to develop a complete brand strategy for the show, ensuring the show is both appealing to the exhibitors and the wider golfing public alike. His immediate task will be to develop strong relationships with our ticket partners, journalists and our sponsors. In addition, he will be responsible for our advertising creative and our online/website presence and he will also work closely with Sales Director Dean Vickerman in order to promote the new look show to exhibitors.
Mullins brings with him 18 years marketing experience gained in media agencies (including MediaCom and Carat), Client Side (Navman/Mio) and has worked closely with creative agencies such as M & C Saatchi. He has worked with some of the world’s most respected brands in theUKsuch as Emirates Airlines, Hitachi, Express Group Newspapers. He is also the driving force behind social golf networking TheSocialGolfer.com
Damian Benstead, Managing Director of The Golf Show Group said: “We are thrilled Ian has agreed to join the team. He will give us a real focus for our marketing over the coming weeks and months in the run up to the show. We believe he will add new thinking across a number of disciplines and we look forward to working with him.
“Ian completes what we believe is now a very strong team to take the London Group Show brand forward and we are very excited about this years show”
London Golf Show www.londongolfshow.com