Golf and private clubs have long been bastions of the established status quo and this worked well in the slower world of the past 20th Century. This status quo factor has always kept private clubs well stocked with very conservative influences that all too often resulted in archaic means to adapt quickly to emerging realities. In the slower paced world now past, most private clubs were able to get away with this.
However, the 21st Century is well under way and all that is changing – now at logarithmic speed. Owners, club managers, superintendents and membership leaders who bury their heads in the sand like an ostrich and refuse to understand how obvious megatrends will profoundly change the club business are doomed to mediocrity at best, and their club’s potential collapse at worst. This is a reason why many private clubs worldwide are struggling today.
Commonly known megatrends in Asia will continue to mould societal, governmental, cultural and economic factors, with their resulting impacts, on all Asian industries including recreation and hospitality. These megatrends are already applying acute pressures on golf courses and the private club sectors. Some surprising developments have emerged in 2014 that are now developing into new megatrends for golf courses and clubs in Asia.
What are the megatrends that are meting out explosive competition for leisure time and disposable income in the Asian region? What business predictions came to fruition in 2014 and what new megatrends have now emerged to impact 2015? What are other recreation and leisure industries doing to capitalize on the emerging megatrends to compete even more strongly against golf and clubs? How can an understanding of the most influential megatrends help to develop strategic actions that will assure success of golf course businesses and the survival of private clubs?
Like a sailor who failed to read the developing weather, by the time the future arrives on the waves of a megatrend it is usually too late to change your direction and your business will struggle to stay afloat. How will your operation be impacted by the megatrends and where should you focus preparations for what is fast coming at us? What is hot and what is not? The winds of change are speeding up – Owners and General Managers will either find themselves struggling unprepared or capitalizing on the opportunities with prepared strategies. In which group will you find yourself?
All of these questions and much more will be addressed and revealed when James Prusa addresses the 2014 Asia Pacific Golf Summit in Singapore on “2015 and Beyond – The Quickening Pace of Megatrends for the Club Business.”
The Summit dates have been set for November 14-15. For more details visit www.asiapacificgolfgroup.com
Asia Pacific Golf Summit www.golfconference.org
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