Global Edition

James Cronk to speak at EGCOA’s London Conference

10.08am 17th September 2010 - Exhibitions & Conferences - This story was updated on Monday, September 20th, 2010

James Cronk

The European Golf Course Owners Association has announced the first speaker for the European Golf Business Conference of 2010, to be held in London on 30 November and 1-2 December.

James Cronk is a business leader with over 20 years experience in the golf industry. Recognitions bestowed upon his operations include ‘5th Best Customer Service in North America’, ‘8th Best Company to Work For’ and ‘Top 20 Most Influential People in Golf in Canada’.

As former Managing Director for PLAY GOLF, an initiative to grow the game of golf in Canada, James was responsible for drafting the PLAY GOLF Strategic Plan and met with thousands of stakeholders across Canada to discuss the challenges and opportunities in growing the game of golf. His first presentation during the conference is titled “Growing Your Golf Business”.

Cronk will focus on some of the best practices being implemented by successful golf/resort/real estate developments to ‘grow their golf business’ with topics such as: ‘one golfer at a time’, ‘the re-invention of golf’ and ‘effective loyalty programs’.

His second presentation “The Five Keys Consistency in the Golf Business” will outline the five steps implemented by successful facilities that keep then ahead of their competition. From ‘motivating employees’ to ‘developing your club’s brand’ to ‘delivering excellent service’, you will learn practical and inexpensive methods to create more consistency and increase your member/guest/employee satisfaction and ultimately, your profits.

Concept programme

On the website, the concept programme for the EGCOA annual event is now available. The programme includes sessions about how to boost your profits by increasing your human capital, discussions on actual developments of the game of golf and hot topics such as internet marketing and how to deal with third party tee-time sellers.


The theme for this years’ conference, ‘Back to the future’, refers to the focus on growing the game of golf. More than ever, the golf business needs to secure its own future by fostering new groups to start playing golf. Speakers will provide delegates with insights in how to get more people into the game, best practices from various countries, examples to improve the golf business and professionalise golf course management.


The online registration system is now open! Save now by registering for Early Bird fee at the website

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