Global Edition

High Grades for 15th GCAE Golf Business Conference in Cascais

12.06am 14th February 2020 - Exhibitions & Conferences

It must be said, the glorious Cascais weather, the excellent Palacio Hotel did help a lot, but also the content of this year’s GCAE Conference was better than ever according to the delegates.

With an 8,6 out of 10 the delegates gave the event very good marks. The theme Technology and Innovation was well received by the nearly 150 golf business representatives.

Amongst the highest scoring speakers were James Cronk from Canada talking about the importance of great team spirit for innovation. Guy Riggott, operational director of Burhill Golf spoke about their success by really listening to customers by applying the NPS technology.

Jonas Meyer, Danish Golf Union, gave very good insight in the opportunity to increase the happiness of members who are more active on the course with their own group instead of within club live. Renate Roeleveld showed all men present in the audience where women are equal, but not the same.

Eight suppliers showed very strong innovations which can help the golf industry with its need to pick up speed to get in line with the implementation of Tech in Society.

The presentations can be found on

The yearly gathering of the biggest Multi Course Companies took place in good friendship as always during the event.

The concluding golf tournament was won by the team consisting of the c.e.o. of the Royal Spanish Federation and the general manager of Europe’s highest scoring golf club with an NPS of 83, Fredrik Melcherson. Fredrik is invited to share the secret of his success at next year’s event, which should take place in Belgium.

GCAE (Golf Course Association of Europe)

 /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here