A strong combination of market leaders, established manufacturers, industry newcomers, prominent PGA Professional retailers and off-course influential buyers are making plans to preview and source the newest fashions, test the latest equipment and technology, and learn from industry experts at the 2017 PGA Fashion & Demo Experience, Aug. 14-16, in Las Vegas.
The annual three-day industry gathering, coinciding with Las Vegas Fashion Week and multiple fashion trade shows, features comprehensive golf merchandise sourcing from nearly 200 participating brands and companies, multiple special events and two new host venues. The PGA Fashion & Demo Experience Pro-Pro Tournament is now at the award-winning TPC Las Vegas, and the New PGA Demo Experience is being held in the climate-controlled setting of Topgolf Las Vegas, the flagship property of the popular franchise. Additionally, the 2017 PGA Fashion & Demo Experience will once again feature a Live Fashion Show, Industry Networking Reception and a comprehensive Education Conference.
“We are especially pleased with the strong representation of golf’s top brands to build a wide-ranging marketplace featuring the best of equipment, technology, fashion and accessories from our industry,” said PGA Golf Exhibitions Event Director Marc Simon. “The combination of new venues, comprehensive merchandise sourcing, returning popular special events and national level education programs have made the 2017 PGA Fashion & Demo Experience an especially valuable three days of business for attending industry professionals.”
Equipment and Technology Companies
The PGA Demo Experience, in the air-conditioned setting of Topgolf Las Vegas, has attracted participation of top equipment and technology companies to the event on Monday, Aug. 14, from 4 p.m.–8 p.m. The event offers hands-on testing in the Topgolf Level 1 hitting bays, putting demonstrations on a specially-designed putting green in the East Room, and an indoor
marketplace in the Central and West Rooms. On Tuesday and Wednesday, Aug. 15-16, many equipment and technology companies also will be featured on the Show Floor at the PGA Fashion & Demo Experience.
Apparel and Accessory Companies
More than 100 golf resort apparel and accessories brands are planning to take advantage of Las Vegas Fashion Week and will introduce the newest golf and resort lifestyle fashion trends, plus the latest accessory collections on the Show Floor, Tuesday and Wednesday, Aug. 15-16. The main stage and networking lounge on the Show Floor will be transformed for a special evening Live Fashion Show on Tuesday, Aug. 15, at 5:30 p.m. This runway production will showcase many of the latest golf lifestyle collections by the industry’s top designers and will be emceed by Golf Channel Host, Reporter and Writer Bailey Mosier. An industry networking reception will immediately follow and the Show floor will remain open for business through 7 p.m., to provide a special evening affair for all registered guests.
The PGA Fashion & Demo Experience, Aug. 14-16, 2017, in Las Vegas, is an annual merchandise sourcing, product testing, industry networking and professional education event, exclusively for golf industry professionals. Event details and registration are available at http://www.pgalasvegas.com/