Global Edition

GolfBIC signs its first key speaker

11.58am 23rd November 2018 - Exhibitions & Conferences - This story was updated on Friday, November 23rd, 2018

The UK Golf Federation (UKGF) is building momentum towards “GolfBIC” on 18th March 2019 at the Forest of Arden Resort, supported by OGRO. This will see over 120 key golf course owners and driving range owners join key sponsors and golf industry exhibitors for a packed day of seminars, show events, networking and a gala dinner.

Linda Moir

Linda Moir is the first GolfBIC speaker to be confirmed. Linda was in charge of the front-line Events Services at the London Olympic and Paralympic Games. She was responsible for planning and implementing a customer-service strategy, organising 15,000 volunteer Games Makers plus private sector contractors, and facilities to welcome over nine million spectators.

Before the Games, Linda was Virgin Atlantic’s Director of Customer Service. Richard Branson hired Linda with the remit of ‘making flying fun’. In her time Virgin became leaders in customer satisfaction (a key element to the Virgin brand), topping surveys and winning numerous awards.

Combining customer service and HR, Linda overhauled recruitment, training and development programmes for 5,000 Virgin cabin crew to meet her goals. She gave staff the freedom to deal with customers their own way, instead of dictating policy, and established a philosophy of ‘brilliant basics – magic touches’ Linda speaks about the culture of a customer-focused organisation and how change can be implemented to the benefit of the business and individual employees.

“Open Access To Golf“

Doug Poole the new CEO for the UKGF said: “We already have a large membership of golf clubs which is growing everyday with our new membership programmes proving very popular”  “Premium and Venue” offering membership from £0 to £180 which give access to directory listing, the new website and our key message to grow golf participation ‘we offer open access to golf’.” Comments to To join the UK Golf Federation or to attend GolfBIC contact UK Golf Federation on


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