Great managers are not successful simply because they know how to shake hands and kiss babies. Great clubs are not profitable simply because they have staff that smile or that they have a championship course with good greens. In the very complicated world of golf club management, successful managers and clubs have Systems for success. Every aspect of every day is part of a planned process to ensure that the members, guests and employees have an experience that exceeds their expectations.
“Systems for Success” will be a key presentation that will be delivered at the 2013 Asia Pacific Golf Summit by James Cronk, President of the Cronk Group.
Cronk has travelled the world learning many of the best practices being implemented in clubs and businesses today. He is the former Education Director for the National Golf Course Owner’s Association of Canada and was responsible for drafting the .Grow the Game Strategic Plan for Canada, a country that has the highest golf participation rates in the world.
His success as a club manager is evident in the recognitions bestowed upon himself and his teams, including ’5th Best Customer Service in North America’ (Golf Digest), ‘Top Ten Employer’ (BC Business) and ‘Top 20 Most Influential People in Golf in Canada’ (Globe & Mail). His company CRONK GROUP helps golf clubs and golf organizations get powered on for success.
“What I find most surprising is how the basic laws and principles of smart business can sometimes be thrown out of the window once some, and I mean ‘some’, investors and developers get involved with golf. There is something mesmerizing about the game that works great on the golf course, but often it causes smart people to make bad and costly decisions. No other industry would spend millions of dollars on a business without first ensuring that they have the systems, tools and plans in place for success.”
Cronk goes on to state, “I look forward to connecting with those who are leading golf development in Asia and beyond. I will be sharing some of the club management best practices that I have learned in my travels but better yet, I know that I will be learning many more from those in attendance and from the fantastic line-up of speakers”.
Cronk is yet another world class speaker who is widely regarded as one of the best brains in the world of club management.
Come and listen to what he has to say – it is truly cutting edge thinking that you can engage for you and your club.
The 2013 Asia Pacific Golf Summit will be held at the five-star Shangri-la Hotel Jakarta on 5 – 7 November
2013 Asia Pacific Golf Summit www.golfconference.org