Global Edition

Golf Europe – Leading trade fair stays on track

9.30am 17th June 2008 - Exhibitions & Conferences

GOLF EUROPE takes place at the New Munich Trade Fair Centre from 5th – 7th October 2008. GOLF EUROPE is a firmly established platform within the international golf industry – it serves as a trend barometer and it is Europe’s largest meeting point for the golfing industry and specialist retailers.

On an area of about 23,000 square meters in Halls B5 and B6 the exhibitors will be displaying their innovations in clothing, hardware, accessories, indoor golf, golf simulators, golf shoes and golf sports equipment. This in-depth presentation is complemented by sections on tourism, literature, golf magazines, as well as publishing houses.

Also this year’s GOLF EUROPE promises to be a top-quality event. Around 300 companies have announced their participation. They include: Adams, Arnold Palmer, Back Tee, Bobby Jones, Bridgestone, Callaway, Chervo, Cobra, Daily, Dunlop, Ecco, etonic, Foot Joy, Geox, Golfino, H2O, Hi Tec, Honma, Komperdell, Lloyd, MacGregor, Odyssey, Ogio, MotoCaddy, Samsonite, Srixon, Röhnisch, Sunderland of Scotland, Titleist, Tommy Hilfiger and Yonex.

Many of the products and innovations presented at the show can be tried out on the nearly 3,000 square-metre large driving range in Hall B5. A range of other exciting actions and events will also be taking place there: Each day, for example, a longest drive competition will be held on the public tee with prizes awarded at the end of each day.

The seminar program is being designed in cooperation with the PGAs of Europe, the focal topic this year being the growing demands in all golfing fields of the 21st century. The lectures will provide information and assistance on how the golf pro can actively market himself vis-à -vis the club management, the club members and the customers in the pro shop. Plus each day alternating speakers will be outlining the future of golf club management as part of the focal theme at FAIRWAY.

Last year saw the introduction of the New Product Awards and this will be repeated this year. An expert jury of golf instructors, retailers and trade journalists will be nominating innovations from all fields of golf. The winners of the award categories are honored in a ceremony within the framework of GOLF EUROPE. Participation is exclusively reserved for exhibitors of GOLF EUROPE.


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