Global Edition

Golf Business Conference gets highest marks so far

4.49pm 4th April 2018 - Exhibitions & Conferences - This story was updated on Thursday, April 5th, 2018

Jay Karen, CEO National Golf Course Owners Association of America, addresses the opening session.

With a Net Promoter Score of 62% (compared to a NPS of 29.8% in 2016), the 2018 European Golf Business Conference has been assessed as the most successful in its 14 year history. Also setting a new record was the overall evaluation score of 8.7 – the highest to date.

With presentations and workshops on the Economic Forecast, Golf & Tech, Lessons from the Bush, Sustainability in Golf, Marketing, Dynamic Pricing, Customer Retention, Employee Happiness, Female Golf Participation and Understanding the Customer it was a diverse and inspiring conference.

By working together with the Austrian Golf Federation (Österreichischer Golf-Verband) it was possible to share resources and expertise and to ensure all participants got the tools to help grow their business and wit a large, inspired network to fall back on.

All members and industry associates who attended went home with cutting-edge knowledge and excitement and inspiration for the new season. Despite the air strikes in France and Austria, more than 125 delegates, including 20 multi course owners, from over 21 countries and 11 different speakers, enjoyed three days in wonderful Vienna.

Top picture: Some of the Conference speakers and presenters from left Jonathan Smith (Golf Environment Organization), Elisa Gaudet  (Women’s Golf Day), Gregg Patterson, Aarni Nordqvist (Finnish Golf Union) , Jacob Buksted (Players 1st), John King (Golf Marketing University), Andrew Davies (Golf Business Group), Damien Lemarie (Priswing), Alastair Spink ( and Lodewijk Klootwijk (EGCOA)


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