The EGCOA has announced the final programme for the 2012 European Golf Business Conference. The event, which will be hosted in just a few weeks from 21 – 23 November at the Majestic Barriere in Cannes France, has attracted a line up of leading industry speakers from around the world.
The underlying theme of the conference – “Recreating the golf business” – will explore new and creative ways to run more profitable and efficient golf facilities and will be presented by a range of leading industry professionals.
The most recent addition to the leading line up has been Karl Morris, founder and managing director of Darren Clarke and Lee Westwood golf schools. No stranger to the stage, Karl has a wealth of experience within realistic commercial practices. Karl is extremely well placed to understand the role of golf within the wider market. He understands the challenges faced by both employer and employee within current market.
Stephen Lewis, chief executive of Britain’s largest golf club operator, Crown Golf, will provide a unique insight from a course owner’s view of how commercial management and PGA Professionals can work together to create greater financial success in this challenging economic environment, combined with changing consumer trends.
Head of member Education of the PGA, David Colclough, will highlight the role of PGA professionals within the club in these changing times. Golf Clubs are now becoming and being encouraged to become more business-like in how they run their facilities, David will outline how PGA pros can add more value to the golf club/ facility.
Innovation in golf and the benefits of new software and technology in the golf industry will be outlined by leading entrepreneur Tom Mulder, owner and founder of Agenda Online B.V. Tom’s presentation will identify which innovative new technologies can save your business money in the long run and which actually provide operational efficiency. In this Innovative section the fundamentals and best practices for social media will also be explored, looking into the best ways to use these key online resources to maximise exposure to both new and exiting customers.
The Guru of pace of play and founder of Pace Manager Systems, Bill Yates will be joining the stage this year to share with delegates how efficient management of players pace on the course can dramatically increase revenue, customer satisfaction and experience. Bill will also be hosting a pre-conference pace of play workshop on 19th & 20th November at Golf de la Grande Bastide a short drive outside Cannes. For more information on this workshop and/or to register please contact Bill Yates pacemanager@gmail.com
EGCOA Director Lodewijk Klootwijk said: “Cannes as a destination is proving very popular, with conference registrations being received daily from around the world. We have an action packed programme for guests this year and very much look forward to the event.”
He added: “We would like to thank the French Golf Course Owners Association (GEGF) for their support in the organisation of the event and we look forward to welcoming our guests this year to the French Riviera.”
Registration for the European Golf Business Conference is still open at conference.egcoa.eu but places are now limited so don’t miss your chance. For more information on the event visit conference.egcoa.eu or email: conference@egcoa.org
European Golf Course Owners Association www.egcoa.eu
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