In a modernising of the hugely-successful annual Seminar Programme, a series that has been attended by education-conscious professionals throughout the 17-year PGAs of Europe endorsement of the show, presentations will be of no longer than 20 minutes in an engaging workshop-style manner.
The 18th staging of Golf Europe will invite the professionals – many of whom have returned year after year – to sample the re-styled, more dynamic Fast Track to Success series, in a smaller, more intimate Learning Zone, where speakers will deliver their lively 20-minute sessions at regular intervals.
These sessions will be carried out by a variety of specialists who are prepared to share some of their vast knowledge in meeting rooms in which some 25 or so people will be able to grab a chair to thereby create closer lines of communication with a smaller audience and a more straight-to-the-point learning ambience.
Each of these presenters will adopt a ‘My Top Three’ theme… an approach based on what they regard as the three most incisive yet essential educational solutions that can be absorbed by the PGA pro in the comparatively brief Fast Track to Success talk.
This shift in style, while maintaining the underlying principle of offering education as a ‘bonus’ to the merchandising side of the show, recognises that presentations of up to an hour can keep PGA pros away from their retail-based circuit of the stands for rather too long.
“PGA professionals, who may be there for one day only, have a main aim of developing their business by visiting exhibition stands to view new products,” said Tony Bennett, the PGAs of Europe Director of Education. “Therefore they have limited time to attend an education session, invaluable though it may be.”
A comprehensive list of Fast Track to Success topics has been compiled covering the widest possible spectrum of skills and educational modules required by the pro as the requirements of a successful career grow and expand rapidly as never before.
“Our aim is to enable the visiting pros to find the fast-track philosophy both informative and stimulating without being too time-consuming. To ensure this happening dynamic speakers will be identified to talk in a direct and compelling manner,” Bennett added.
Golf Europe’s Exhibition Group Director, Armin Wittmann commented: “GOLF EUROPE not only acts as a presentation space for the latest products, but also as an information and continuing education platform. The GOLF EUROPE ‘Learning Zone’ will provide trade visitors and golf professionals with an opportunity to deal with new subject areas or to develop their own knowledge. The new concept of 20 minute training sessions meets visitor needs in a more efficient way.”
Details of the speakers and their topics will be announced nearer the date.
The PGAs of Europe www.pgae.com
Golf Europe 2010 www.golf-europe.com