The European Golf Course Owners Association has today announced the latest line up of speakers for their forthcoming 2010 Conference, which takes place in London, England from 30 November to 2 December 2010.
The EGCOA Conference, now into its 5th year, is fast becoming a major event for golfing industry players of all levels, and is a once-a-year opportunity to get up to speed with the latest trends and developments in the European and worldwide golf arena.
“‘Back to the Future’ is the central theme of this year’s conference,” explains EGCOA Director, Lodewijk Klootwijk. “The last two years have been tough ones for many people, and the golf industry has been no exception. The goal of this year’s conference is to draw on our accumulated knowledge and to investigate new ways in which we can increase player numbers and secure the future of golf.”
The conference will include presentations, insights and recommendations from key industry figures and representatives from the US and Europe’s national golf course owners’ associations on a wide range of topics, from best practices, revenue management, human capital, course maintenance, and marketing and internet strategy.
Speakers so far confirmed for this year’s event, include:
- James Cronk – a business leader with over 20 years’ experience in the golf industry. James will be speaking on ‘Growing the Game: Best Practices’ & ‘Revenue Management: Keys to Consistency in the Golf Business’.
- Nick Moran – Sales & Marketing Director, Crown Golf: Nick will be speaking about award-winning golf operator Crown Golf’s initiative, ‘Discover Golf’.
- Mike Hughes – CEO – National Golf Course Owners Association USA: Mike will be presenting the NGCOA’s Grow the Game initiative, “Bring your Daughter to the Golf Course”.
- Henk-Jan de Boer – Operational Director, Burggolf: Henk-Jan will be speaking on the initiative, Flight4Friends.
- Kelli Jerome – Director of Marketing & Business Development, Golf Environment Organization: Kelli will be speaking on ‘Growing the Game: The Business of Building a Sustainable Golf Course Model’.
- Peter Harradine – Principal and Senior Architect, ‘Harradine Golf’: Peter has personally designed and co-designed over 160 golf courses in Europe, Africa, Asia and the Middle East and is a former President of the European Institute of Golf Course Architects and the European Society of Golf Course Architects.
- David Krause: David started his own design practice in Germany in 1993, and has since established a wide-spread reputation for creating exciting, innovative golf courses.
“We anticipate an attendance figure of around 250 people,” adds Klootwijk. “From golf course owners and managers to suppliers, representatives of national and European golf bodies and golf course architects. Each level of the industry will be represented. For anyone out there who is considering attending, this is a unique opportunity to boost their knowledge, their revenue potential, and to meet with fellow course owners and industry colleagues. Early registration is advised, as places are limited.”
About the EGCOA
The European Golf Course Owners Association (EGCOA) is a trade association, which provides a range of services to support golf course owners, and which represents their interests and seeks to improve the golf business on a European level. With the growing role of the European Union (EU) and the shift of decision making from a national to a European level, the role of the EGCOA as Europe’s leading authority on the business of golf course ownership is increasing rapidly.
The EGCOA is also a valuable and well-recognized source for information, education and inspiration on how to operate golf facilities as efficiently and profitably as possible. In addition, the EGCOA improves the golf business by creating a range of programs for growing the game, creating a positive public opinion of golf and cooperating with other EU stakeholders. This not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators.
EGCOA Conference http://conference.egcoa.eu