Italian golf and leisure brand Chervó is all set to follow a hugely successful 2014 with an even more prosperous 2015 – starting with a debut airing for a host of new clothing lines at the 2015 PGA Merchandise Show in Orlando.
Already an established name in golf clothing across mainland Europe, the past 12 months have seen sharp growth for the brand in the UK.
Chervó’s unique combination of comfort-boosting clothing technologies – including, among many others, the patented ‘Sun-Block’, ‘Wind-Lock’ and ‘Dry-Matic’ – and their eye-catching high fashion styling have been a hit with discerning golfers across Britain.
Last year saw the launch of their new spring/summer 2015 collection, which draws inspiration for its colour schemes and styling from two distinct creative ideas – the chromatic colours of the first lunar landing, and the soft, cooling pastel colours of ice cream.
New and old customers will be able to purchase, for immediate delivery, from a selection of styles in the SS15 range and place orders for future delivery of the autumn/winter ’15 and ‘Premiere 2016’ ranges. All products of the mentioned collections will be shown at the Chervó booth.
Chervó co-owner Manfred Erlacher will be present in Orlando to discuss the brand, while UK lead sales agents Tim Greenwood and Chris Thundow will be available to take queries from British and Irish based customers.
Chervó business development manager Andrea Ceru said: “The PGA show in Orlando is the most important trade show in the world, and with our ambitious plans to expand into new markets – including the United States – it’s a superb opportunity for us to showcase our products.
“It gives us a great opportunity to demonstrate how the company is moving forward – to customers in markets where we are already strong, to those in which we are growing and even those where we are yet to launch.
“Last year was an exciting one for Chervó – we continued to grow our business in the UK, which is a key area of expansion for us.
“We’re really excited by the sharp increase in people picking up our clothing on the UK-side of the Atlantic, and we’re confident that exposing the brand on the other side of the pond will reap similar rewards.”