Over the last ten years GOLF EUROPE, with its highly qualified trade visitors and excellent working atmosphere, has become the most important meeting place for the European golf sector.
The practical and informative programme of seminars drawn up by GOLF EUROPE’s organiser, Messe Mà¼nchen GmbH, in cooperation with the PGA of Europe, has contributed significantly to this development.
At GOLF EUROPE 2003, which will be held on the grounds of the New Munich Trade Fair Centre from Sunday 5th to Tuesday 7th October 2003, international experts will, once again, give talks on, for example, effective teamwork and successful golf business practices. This year’s programme of seminars will also focus on Sweden as a golf nation.
Bill Sanderson has run the Golf Business Seminars at GOLF EUROPE for years. On Sunday 5th October 2003 from 14.00 to 15.30, the marketing and merchandising specialist will join forces with Gwen Wheeler, member of the organisation committee of last year’s Ryder Cup, to explain how to “Build a bigger and better business by using your teaching skills”.
This seminar will show how successful teaching methods and self-presentation form the basis for good teacher/pupil relations and effective communications, which in turn generate synergies for other fields of business and thus advance the golf business as a whole.
On Monday 6th October 2003 from 10.30 to 12.00, both speakers will talk about “How to boost your team to bolster the bottom line”. This seminar will be devoted to strength/weakness analysis, the right use of existing potential, the effective use of the strengths of the individual and support through individual training programmes, with the aim of generating more turnover through effective teamwork.
In the afternoon Leif Ohlsson, chairman of the PGA of Europe’s education committee, and Mikael Sorling, director of the PGA of Sweden, will talk about “Sports success – made in Sweden”, and on Tuesday 7th October 2003 from 10.30 to 12.00 about “Sweden – a golf phenomenon”. The seminars will offer deeper insight into the philosophy of Sweden and its sports enthusiasts, training methods, youth work and sports motivation, as well as provide background information on this dynamic golf nation.
The seminars will be held, for the first time, in the middle of all the action in Hall B6 at the New Munich Trade Fair Centre. In addition to the highly informative seminars, trade visitors will also find all kinds of golf literature at the bookshop in Hall B6.
The programme of accompanying events at the 11th International Trade Fair for Golf includes practical tests on the indoor putting green in Hall B6 and the indoor driving range in Hall B5.
The traditional get-together for trade visitors and exhibitors will take place at the East Entrance on Monday 6th October 2003 starting at 18.00.
Golf Europe 2003 www.golf-europe.com
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