The Golf Show Group has teamed up with American Golf ahead of the next instalment of the London Golf Show at Bluewater in November.
The partnership will see American Golf join as the show’s Official Retail Partner, offering suppliers the chance to be part of a new area where they will receive a stand space to retail through America Golf.
The union with Europe’s number one retailer means there will no longer be a large retail store, but instead more intimate and better merchandised stands where suppliers can engage more easily with visitors, while still offering everything that makes up a shop and more.
The news comes as another bonus for the biggest brands in golf, who will again be in attendance to provide golf lovers with the opportunity to test the best and latest golf equipment on the market. Last year’s event established London as the biggest golf show in the country and American Golf is now looking forward to helping the event continue to grow.
Simon Jones, Sales Director of the Golf Show Group, organisers of the London Golf Show, commented on the partnership saying: “We are thrilled to be partnered with Europe’s number one retailer, American Golf.
“This is a great partnership that will benefit our visitors when we return to Bluewater in November, and we’re sure after seeing 13,000 visitors through the door last year, that the support local American Golf stores can offer will help visitor numbers grow even further.
“The partnership has also seen an increase in manufacture participation, with more signing up earlier than in previous years and investing more into the shows, which can only help enhance our visitors’ experience.”
Daniel Gathercole, Head of Marketing at American Golf added: “It’s great to work with the London Golf Show and be part of an event that is developing year on year.”
The London Golf Show returns to Bluewater from 13th-15th November, with advance tickets already on sale at just £10.
It will again be setting up stall in Glow, Bluewater’s purpose-built events venue, which is conveniently located in Bluewater’s Plaza, with free parking, a cinema and a great range of bars, restaurants and cafes close by.
London Golf Show www.londongolfshow.com