The Mission Hills Group’s twin facilities on the Chinese mainland and the off-shore island of Hainan offer a range of golf and related entertainment and leisure facilities that are unmatched anywhere in the world.
These world class facilities are the shared visions of the two most powerful men in golf in Asia – Dr. Ken Chu, chairman of the Mission Hills Group and Tenniel Chu, vice-chairman.
The Chu brothers are great proponents of a holistic approach towards the promotion and marketing of golf where they bring into play a blend of great golfing experiences mingled in with the fun and excitement of pre-eminent shopping, dining, entertainment, urban leisure lifestyle, a resort cum tinsel town experience. It’s like having Pebble Beach, Disneyland and Hollywood all wrapped up in one spell-binding package!
This innovative, un-boxed thinking that the Mission Hills Group has developed will be the subject of a keynote address to be delivered by Tenniel Chu at the 2014 Asia Pacific Golf Summit which will be staged at the iconic Marina Bay Sands Hotel in Singapore on 14 – 15 November.
“We are thrilled to have Mr. Chu share with us how Mission Hills is leading the way to grow the game of golf through creative and engaging marketing initiatives – it is through dynamic programmes like this that golf is going to reach and appeal to a wider audience,” declared Mike Sebastian, chief executive officer of the Mike Sebastian, he producer and owner of APGS 2014. He continued, “It also gives us a sense of pride to know that an Asian organisation is leading the way to re-vitalising the game of golf!”
Mr. Chu is also the Secretary-General of the OneAsia Tour.
APGS 2014 www.golfconference.org
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