Global Edition

2021 Scottish Golf Show goes virtual

10.21am 18th December 2020 - Exhibitions & Conferences

The organisers of the Scottish Golf Show have announced that the two-day event is to be hosted online in 2021 due to the impact of the global pandemic.

The show, which is organised by PSP Media Group and supported by VisitScotland, is to be held virtually over the weekend of February 27-28. 

The move to present the event online is designed to combat the ongoing challenges caused by the current pandemic that limits the ability of organisers and exhibitors to stage live consumer events.

Since the cancellation of the 2020 show in March following the first COVID lockdown in the UK, PSP Media Group have explored a wide range of options for the show’s return in 2021, with many leading golf brands supporting the idea of taking the event online.

The 2021 event promises a mix of content driven by live activities, including interviews, golf lessons, equipment tutorials and videos some of the world’s top golf destinations and experiences. The virtual show will provide the opportunity for golfers to chat directly with key people from the world’s top golf brands on their interactive virtual booths.

Paul Grant, Managing Director of PSP Media Group, said: “Over the last 15 years we’ve consistently tried to innovate and evolve the event experience for those in attendance. This latest evolution would not be possible without the support of our partners and we’re grateful for their magnificent support and delighted to create a platform for a totally new consumer golf show experience online.  It’s a great opportunity for all golfers to stay in touch with the world of golf and engage directly with the world’s top golfing brands through an immersive virtual experience.”

Paul Bush, Director of Events at VisitScotland, added: “Scotland is recognised around the world as the home of golf, with a proud history of innovation within the game. Therefore, it is exciting to see the Scottish Golf Show move to become a virtual festival of golf while also unlocking the potential to be attended by a global audience with no limits to access online.   VisitScotland is delighted to support the 2021 Scottish Golf Show and especially pleased to be part of such an innovative new experience at a time when fresh thinking and creativity is vital to both the golf and events industries.”

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