The eagerly anticipated 2016 HSBC Golf Business Forum, the world’s premier golf business event for industry leaders and decision makers, today announced that it will be staged at the Marriott Sawgrass Resort and Spa from 28 November – 1 December.
Travelling to the USA for the first time, the 2016 HSBC Golf Business Forum is excited to engage with the world’s most developed golf nation. Known as the home of THE PLAYERS Championship on the PGA Tour, the iconic Marriott and TPC Sawgrass will host the first HSBC Golf Business Forum on American soil to an audience of 300+ influential individuals from over 25 countries.
Joe Beditz, CEO of Jupiter-based National Golf Foundation (co-presenting partner) added, “The GBF has played host to golf’s most influential business leaders in places like Abu Dhabi, Dubai, Tuscany, Shanghai and the birthplace of golf, St. Andrews. Here is Florida, we’ll embrace the opportunity to shine a light on golf in the Americas and examine all facets of the game and business.”
The golf industry is evolving, and in response to that so are the topics covered, the 2016 agenda will focus on Leadership with the key themes of Development, Participation, Corporate Financing, Economic Impact and Innovation connecting and bringing together the many sectors of the golf industry. In a landmark year for the game, and the associated golf industry with the return of golf after 112 years to the Olympic Games, we will look back at the impact the Olympic Games brings to the industry and how to maximise the opportunity and navigate its impact.
The two-day event features an action-packed agenda of the game’s most influential voices, leaders, decision-makers and global innovators from all corners of the golf industry. Attendees will enjoy keynote speakers, take part in thought leadership and networking sessions, and play the famous TPC Sawgrass Stadium course on 1 December.
Commenting on taking the Forum to the USA for the first time, Giles Morgan, Global Head of Sponsorship and Events at HSBC said, “The HSBC Golf Business Forum is one of the world’s premier golf business events and provides delegates with second-to-none networking opportunities. We are delighted to announce that we are bringing the Forum to the US for the first time, and to a PGA TOUR venue as iconic as TPC Sawgrass. 2016 is a monumental year for golf and I’m certain that this year’s event will provide the perfect platform for the Industry’s most influential figures and key decision makers to reflect on an exciting year, and debate the future of the game.”
Guy Kinnings, Global Head of Golf at IMG said, “As one of the world’s largest and most significant golf business events, we are pleased to bring our two-day conference to one of the most popular golf markets on the globe. TPC Sawgrass is one of the main hubs of the PGA TOUR and we look forward to welcoming the industry’s most important figures and companies at the end of an action-packed year for the history of golf.”
HSBS Golf Business Forum 2015 Wrap Up
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