Global Edition

Troon Builds Moroccan Management Portfolio

9.55am 7th June 2013 - Courses

Link to GolfEnvironment.org
From left to right - Stephane Talbot, National Director of Golf Courses - Palmeraie Développement, Mr Hicham Berrada Co-President of Palmeraie Développement, Bruce Glasco, Vice-President and Managing Director, Troon International Operations, Mr Patrick Lebufnoir General Manager of Palmeraie Hotels and Resorts
From left to right – Stephane Talbot, National Director of Golf Courses – Palmeraie Développement, Mr Hicham Berrada Co-President of Palmeraie Développement, Bruce Glasco, Vice-President and Managing Director, Troon International Operations, Mr Patrick Lebufnoir General Manager of Palmeraie Hotels and Resorts

Troon continues to grow its strong presence in the EMEA region following the announcement that it has been appointed to manage two exclusive new properties in Morocco. Les Jardins De l’Atlas, Marrakech and the California Golf Resort, Casablanca are set to be two of the renowned Palmeraie Dévelopement Group’s flagship projects. Both are set to open in 2014 and perfectly complement the company’s existing Robert Trent Jones designed, Palmeraie Golf Club, Marrakech. The 18-hole championship courses will join an already impressive portfolio of existing Troon-managed properties in the region, further reinforcing Troon’s winning philosophy for first-class golf venues and its industry-leading service in some of the world’s greatest locations.

Bruce Glasco, Vice-President and Managing Director, Troon International Operations remarked “I have to say that the Palmeraie Développement Group have surpassed themselves in the creation of what I firmly believe will be two must-visit destinations for the discerning golf traveller in the years to come. There is already huge anticipation around both properties and Troon’s appointment is a clear indication of the ownerships group’s intent to deliver an unrivalled visitor experience across its entire portfolio.” Glasco continued “The country has fast become one of the world’s most intriguing golfing nations, and we feel both properties will take the lead for leisure attractions in Morocco’s ever-growing golf and tourism strategy.”

Les Jardins De l’Atlas is the Palmeraie Développement Group’s marquee development in the bustling city of Marrakech and within easy reach of the airport. Seamlessly positioned within the natural surroundings, this magnificent resort will be built with golf and wellness in mind. With a golf course designed by Neil Haworth of Nelson & Haworth, visiting golfers will be provided with an authentic Moroccan experience and Troon’s renowned hospitality. Visitors to the resort will also be treated to a diverse selection of attractive leisure opportunities including; luxury hotels, aquatic amenities unique to Africa including several swimming pools as well as a variety of restaurants offering both local and international cuisine.

Located on the outskirts of the famous city of Casablanca, California Golf Resort is set within 130 hectares of forest and luxurious natural gardens.  Adjacent to one of the city’s newest business hubs, The California Golf Resort has been designed with golf and business in mind. The course has also been designed by Neil Haworth of Nelson & Haworth and will be perfectly accompanied by a wide selection of facilities including a well-serviced clubhouse. The fantastic 18 hole golf course is flanked by the stunning backdrop of the Bouskoura forest and will offer an intriguing experience for golfers of all abilities. This new residential and tourism complex is further accompanied by an impressive 5* ‘stilt’ hotel including a world-class fitness and wellness centre & spa.

Commenting on behalf of Palmeraie Développement Group, Stephane Talbot, the companies National Director of Golf Courses and Canadian PGA member said, “Our vision is to quickly establish both projects as leading developments in Morocco and to raise awareness on an international level. Working with Troon Golf we are assured of the highest quality, most advanced business practices and consumer confidence that will continue to accelerate the developments stature.”

These two new additions to the Troon portfolio bring the total number of projects that the market-leading company is involved with in Morocco to seven.

The Palmeraie Developpement Group remains true to its reputation and its commitment to its strong values of luxury, expertise and excellence with the Jardins De l’Atlas Golf Resort and California Golf Resort joining an already impressive portfolio in Morocco, all cleverly located in the three major cities of the Kingdom.

By linking service to quality, vacation to comfort, and design to luxury, Palmeraie Développement intends to maintain its current status as leader in Morocco through the consolidation of its luxury and prestige positioning, adding both long-term sustainable developments to Les Jardins de l’Ocean in Dar Bouazza near Casablanca, Les Jardins de la Palmeraie and Secret Garden in Marrakech and Les Jardins de Malabata in Tangier.

Troon Golf www.troongolf.com

Link to GolfEnvironment.org

In related news...