Global Edition

The Centurion Club – the dawn of a new course

12.20am 13th May 2008 - Course Development

A new approach to membership of a golf club is about to be introduced around the London area. The Centurion Club is a new private facility with a revolutionary format to golf club membership. The ground-breaking scheme will offer golfers the opportunity to join a totally exclusive establishment whilst applying fees according to the amount of usage.

The new site for this exciting project is set in 160 acres of rolling countryside and woodland at Potters Crouch adjacent to the main road between St Albans and Hemel Hempstead giving easy access to the M1, M10 and M25 motorways. The course itself was designed by internationally acclaimed architect Simon Gidman and will be completed by June 2008. The club will open its doors in June 2009.

The management team, led by chairman Roy Horton and managing director Scott Evans also includes Bernard Bosworth formerly of American Golf UK and Julian Covey. Collectively they have been in the construction, management and operation of more than 55 golf courses in the UK and around the world over the past 20 years. Amongst the more notable projects are Bearwood Lakes, Loch Lomond, St Mellion, Dubai Creek and The London Club.

They devised their new approach to subscription golf after studying rising costs at traditional golf clubs and realising that members wanted sensible annual fixed cost of membership with flexibility of usage for themselves and their guests.

A report on the leisure industry by Strutt and Parker in 2007 defined the situation: “In our view, traditional membership with an annual payment to cover all golf use is unlikely to grow and fill clubs”.

The Centurion Club offers an exciting way forward for the future of golf based on the needs and budget of individual players whilst achieving a better return per round of golf for the operator. Projected revenues reveal the Centurion Club to be an attractive asset-backed investment for investors.

An opportunity exists for a select few to purchase shares in this exciting venture and take advantage of the taxation benefits relating to income, capital gains and inheritance tax offered under the Enterprise Investment Scheme. Advanced assurance has been received from HM Revenue & Customs that The Centurion Club qualifies not only for EIS but also for the Corporate Venturing Scheme.

Those interested in being part of this pioneering project can obtain more details from Vantis Corporate Finance Limited 0207 417 0417 and ask for Peter Drown or email:

Centurion Club

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here