Global Edition

Srixon opens new flagship fitting centre at The Hertsmere

9.24am 4th May 2022 - Course DevelopmentRetail

Srixon has opened a new Centre of Excellence at The Hertsmere in Hertfordshire which is designed to cater for all levels of golfers looking for the most comprehensive Srixon, Cleveland Golf and XXIO custom fitting experience in Europe. 

Speaking at the official opening event, Sean Hanafusa, CEO and chairman of Srixon Sports Europe, said: “We are committed to the quality of service we provide to our dealers, customers and golfers around the UK and Continental Europe. The Hertsmere symbolises this ambition and our desire to continue to work together with our retailers to provide the best Srixon, Cleveland Golf and XXIO product experience for all golfers.

“We are working hard to push forward with our brand strategy and part of this is the enhancement of our custom fitting service across Europe. The opening of this second Centre of Excellence in Hertfordshire will be followed by further centres being opened across the UK and Europe in 2023.”

Joe Miller, Srixon Sports Europe’s European Product Manager, added: “The Centre of Excellence at The Hertsmere will allow us to get closer to the end consumer, as well as provide our retailer partners in the south of England with a facility that they can bring their customers to receive the ultimate fitting experience. In our fitting room we have 38 wood, iron and wedge heads complemented by 210 wood, iron and wedge shafts, thus delivering thousands of combinations to accommodate every type of golfer.

It really is an Aladdin’s cave of golf components and technology which anyone can utilise to take their game to the next level with the best equipment on the market, fitted by specially trained PGA Professionals.”

Located in Elstree, The Hertsmere is a family-focused club that is committed to growing the game across all generations and, along with its broad range of facilities, represents the perfect location for Srixon to partner with. 

Stuart Ritchie, Director of The Hertsmere, said: “We are thrilled to welcome Srixon Sports Europe to The Hertsmere and work in partnership with them on the launch of such a fantastic initiative. The Centre of Excellence will not only allow our golfers to receive the best fitting experience in the game, but it will also attract more people to our facilities who are seeking to take advantage of the best custom fitting experience in the region. We are proud to be the first Centre of Excellence to open in the South of England and look forward to harnessing the opportunities a facility like this will naturally bring to our business.”

Custom fitting appointments at the centre can be booked via Srixon’s UK website,

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