SCHLOSS Roxburghe Hotel & Golf Course has enlisted IMG Golf Course Services to provide sales, marketing, and operational support as it continues to solidify its place as one of Scotland’s best resorts following an extensive development across the property.
The first stage of this work is nearing completion with the addition of 58 rooms to the on-site hotel, as well as the opening of 12 cottages. A further 49 cottages are slated for completion by the end of 2024. This development has been coupled with a renovation of the pro shop, clubhouse and changing facilities.
IMG will ensure operational excellence and consistency of quality across the golf facilities, as well as creating a strategic business plan which matches the ambitions of SCHLOSS Roxburghe’s executive team. IMG will also provide access to its expertise across talent, events and media, and continue to improve the venue’s domestic and international awareness by creating relationships with key media partners and selected travel specialists.
Additionally, a key part of IMG’s relationship with SCHLOSS Roxburghe will be overseeing a golf course redevelopment, designed to cement the venue’s place as the highest-ranked gol destination in the Scottish Borders.
The championship layout, initially created by Dave Thomas, has played host to a number of professional events, with the improvements made to the overall resort – including a luxury spa, heated outdoor swimming pool, and an incredible on-site restaurant – set to make it a true must-play destination for visiting golfers.
As part of the current development, the venue has partnered with the Hyatt Hotels Corporation to become the first ‘Destination by Hyatt’ property in the UK, a collection of unique independent hotels located all over the world.
Russell Hannah, Vice President at IMG Golf Course Services, said: “We’re delighted to begin our partnership with SCHLOSS Roxburghe Hotel & Golf Course. It’s already a fabulous golfing destination, but with the ambitious plans from the owners we are sure it will become an essential stop for those visiting Scotland, as well as for golfers from the UK looking for an unforgettable experience at the resort.”
Bruno De Schuyter, General Manager of SCHLOSS Roxburghe Hotel & Golf Course, added: “IMG have an internationally stellar reputation for helping destinations achieve their full potential, and were the obvious partner for us as we begin this new chapter. We’re excited to be imminently welcoming guests to our hotel and cottages, and look forward to working closely with IMG on the continued development of our championship golf course.”