Global Edition

RBH ‘Match Play’ winter offer on course to grow the game

10.59am 19th December 2018 - Courses

Eight UK golf resorts owned by RBH expect to give away hundreds of free winter memberships following the early take-up of their Match Play offer.

The eight venues – six QHotels properties and two DoubleTree by Hilton resorts – offered to ‘match-fund’ their golf members throughout the winter, with the introduction of the innovative scheme. The Match Play initiative enabled existing members to nominate a second, non-member to receive exactly the same golf playing rights throughout the winter months on a complimentary basis.

Forest Pines is one of eight RBH venues taking part in the scheme

And almost 100 golfers took advantage of the scheme within the first couple of weeks, convincing Alan Foley, the director of golf & spa sales at the resorts’ management company, RBH, that there is a latent desire for people to play golf.

He explained: “The main purpose of the Match Play initiative was always to encourage more people into the game. It’s a free opportunity to see if you like it – or, if you’ve played before, to reignite the passion for the sport. Given the number of people who have already taken advantage of the offer I’m confident we will see a few hundred fresh golfers on our fairways this winter – and, hopefully, they’ll be bitten by the bug.”

The Match Play offer is available at Aldwark Manor Golf & Spa Hotel, York; Belton Woods, Grantham, in Lincolnshire; Dunston Hall,  Norwich, DoubleTree by Hilton Forest Pines Spa & Golf Resort, Broughton, Lincolnshire; Oulton Hall, Leeds; Slaley Hall, Hexham, Northumberland; Telford Hotel & Golf Resort, Shropshire; and Doubletree by Hilton Glasgow Westerwood Spa & Golf Resort, and runs until the end of March 2019.

 /  / 

In related news...