Eight UK golf resorts owned by RBH expect to give away hundreds of free winter memberships following the early take-up of their Match Play offer.
The eight venues – six QHotels properties and two DoubleTree by Hilton resorts – offered to ‘match-fund’ their golf members throughout the winter, with the introduction of the innovative scheme. The Match Play initiative enabled existing members to nominate a second, non-member to receive exactly the same golf playing rights throughout the winter months on a complimentary basis.
And almost 100 golfers took advantage of the scheme within the first couple of weeks, convincing Alan Foley, the director of golf & spa sales at the resorts’ management company, RBH, that there is a latent desire for people to play golf.
He explained: “The main purpose of the Match Play initiative was always to encourage more people into the game. It’s a free opportunity to see if you like it – or, if you’ve played before, to reignite the passion for the sport. Given the number of people who have already taken advantage of the offer I’m confident we will see a few hundred fresh golfers on our fairways this winter – and, hopefully, they’ll be bitten by the bug.”
The Match Play offer is available at, York; , Grantham, in Lincolnshire; , Norwich, , Broughton, Lincolnshire; , Leeds; , Hexham, Northumberland; , Shropshire; and , and runs until the end of March 2019.