Murrayshall Country House Hotel and Golf Club in Scotland has announced the appointment of Front 9 Group to manage its PR, social media and content activity.
The specialist golf marketing agency will play an instrumental role in the relaunch of the estate following an extensive renovation programme that has seen the ownership group invest in excess of £2 million to bring a luxurious new look to the 400-year-old estate.
Located at the heart of Scotland, amidst glorious Perthshire countryside near the town of Scone, the 365-acre Murrayshall estate has long been popular with local and international guests looking for an intimate country house experience, coupled with 27-holes of scenic parkland golf.
“We are delighted to be working with Front 9 and look forward to drawing on their expertise to help us promote our magnificent venue at a very exciting time,” commented Kevin Keenan, General Manager of Murrayshall Country House Hotel and Golf Club. “We have worked tirelessly over the past few years to improve all areas of the property and provide our guests with the perfect combination of traditional comfort and modern luxury. By working closely with Front 9 to enhance our marketing output we intend to grow our inbound traveller volumes in the years to come.”
Following two years of work, the hotel’s interior, including its Lynedoch Brasserie, lounges, function and meeting rooms, 40 bedrooms and suites have all been refurbished, providing guests with the perfect environment in which to unwind, indulge and take in the majestic surroundings of Murrayshall.
The golf courses have also benefitted from over £250k of investment in the greenkeeping team, new machinery and an extensive bunker and drainage programme that will ensure they are in their best ever condition this season. A new clubhouse facility, including refurbished changing rooms and spike bar, will also open within the next few months, providing members and guests with a welcoming environment in which to relax before or after their round.
Andy Boxer, Managing Partner of Front 9, commented: “Naturally we are excited to be working with the team at Murrayshall and its hotel management company, Hetherley Capital Partners, to put this magnificent property back on the map via a strategic marketing programme, designed to elevate perception of this impressive property amongst consumers and the trade. By building a unique narrative around the ownership group’s investment, quality, partners and central Scotland location, we believe Front 9 can play a crucial role in realising the potential of the group’s vision for the future of Murrayshall.”
For further information on Murrayshall Country House Hotel and Golf Club, visit www.murrayshall.co.uk
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