Mizuno has opened up its Tour Performance Studio at Bearwood Lakes Golf Club in Berkshire to the public, offering regular golfers the opportunity to experience a level of custom fitting usually only available to the brand’s staff players.
Opened nine months ago, Mizuno’s Tour Performance Studio is a service hub for Mizuno’s professional and elite amateur players when they’re away from the tour. Located at Bearwood Lakes’ academy, the studio has everything needed to fine-tune players’ equipment: Trackman 4, tour-level golf balls, Swing DNA and a full range of heads and shafts for irons, woods and wedges. Bearwood Lakes is also the permanent base for Mizuno’s European Tour workshop when it’s not being used on tour, so clubs are assembled for golfers while they wait on site.
A limited number of ‘Tour Fit’ appointments are now available to the public, with customers spending a full day at the studio (9am-3pm), during which time they will receive a complete ‘through the bag’ custom fitting session, after which any clubs purchased can be immediately built at Mizuno’s on-site workshop and be ready to take away on the day.
The Tour Fit Experience will also offer wedge grinds, stampings, some tour issue shafts and other components that are generally only available through the tour.
“This is a great opportunity to be treated like a tour pro for the day, in the same studio, with the same technicians who work with our contracted European Tour professionals,” said Alex Thorne, Tour Operations Manager for Mizuno.
The fee for a day’s fitting and service is £500, to be paid in advance. The price does not cover the cost of any equipment purchased, with possible upcharges for shafts or components that may not be included within the regular custom fitting programme. Customers should take their current clubs with them on the day to allow comparison.
Golfers wishing to book a session should email the Tour Performance Studio team at firstname.lastname@example.org.