Cranleigh Golf & Country Club has spent over £250,000 over the past two years on improving the facilities at the popular Surrey country club, which has been the catalyst for a big boost in membership numbers.
But there is more investment to come in 2020 and beyond, underlining a concerted effort to enhance the experience and keep the club thriving and vibrant.
Among the many changes, this year has seen upwards of £70,000 invested in new greenkeeping equipment to keep its 18-hole parkland golf course in pristine condition. The challenging course features picturesque views of the stunning Surrey Hills throughout and the new equipment has meant the course blends seamlessly with its surroundings and is kept in an excellent state all year round.
The machinery is already being put to good use with a winter project to renovate tees, bunkers and paths and will see the level of maintenance raised to an even higher standard at a course which already boasts an enviable reputation for the quality of its greens.
A similar figure was also spent on refurbishing the steam room, sauna and shower area to bring a fresh, modern look and feel, a new contemporary colour palette, and the latest equipment.
In addition, the club has refurbished its driving range to provide members with the very best practice facilities to improve their game. The range has six indoor bays and four outdoor bays and is available for members and visitors from dusk till dawn.
Cutting-edge technology has been installed in the spinning studio to bring the latest virtual cycling equipment to the club. The MyRide VX system is the most advanced on the market and brings a cinematic riding experience to the studio, giving the rider the opportunity to visit some of the most picturesque routes in the world, with on-screen instruction to guide and push them to a higher level of fitness.
Cranleigh’s general manager Nick Hughes said: “Our highest priority is making sure our thriving membership have everything they need to get the maximum enjoyment and benefit from the club. We want to give them the top facilities and an experience that they would struggle to find elsewhere. It’s important we listen to what they want and make the necessary changes to the club to make sure we’re giving it to them – keeping up with latest trends and ensuring they feel valued. Of course, there are costs involved, but we feel they are worth it as we aim to improve our overall experience and offering. Naturally, we also hope that having the very best facilities also attracts visitors and new members to the club.”
With a gym, exercise studios, spa and treatment facilities, three floodlit tennis courts, 18-hole golf course and a converted barn clubhouse all on site, the club boasts a wide variety of activities for guests of all ages to enjoy. And Hughes believes there is much more to the club’s overall appeal than the facilities. He said: “Our ethos is to provide a welcoming, friendly environment for everyone to enjoy. Leisure time is at a premium for so many people these days, so we want to ensure people make the most of it.”
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.