Global Edition

 

Hoch Design developing the PGA National Russia clubhouse

4.29pm 12th February 2010 - Courses

Tom Hoch Design – the club design-build firm with 45-plus years of creating award-winning, revenue-enhancing spaces worldwide – has completed the space plan for the clubhouse at PGA National Russia at Zavidovo Golf and Lake Resort, 65 miles northwest of Moscow.

Tom Hoch Design has developed an integrated-site plan, interior space plan, and amenity program for the three-level centerpiece of the 18-hole, par-72 golf course. All work was completed remotely from the company’s headquarters in Oklahoma City in conjunction with Braemar Golf, the St. Andrews-based golf services company who invited Tom Hoch Design into the project. The ambitious design employs the firm’s proprietary revenue-based design model to create potential incremental profit centers.

“Tom Hoch Design carefully balanced the needs of the future local families, avid golfers and visiting VIP’s to create an amenity-filled and destination-driven design theme,” says Constantin Zabrodin, project director at Zavidovo Golf and Lake Resort. “On a tight schedule, the firm delivered an innovative space plan to increase revenue and enhance the guest experience for a location with very different seasonal variations. Tom Hoch Design created this space plan remotely, and saved considerable money on travel and related expenses.”

“We are excited and honored to work with TrustStroyInvest, the developer of the Zavidovo Golf and Lake Resort and Braemar Golf on this landmark project,” says Tom Hoch, president of Tom Hoch Design. “The fully-integrated space plan that we have created draws on all the classical elements of superior architecture to create timeless themes that will serve to underscore this incredible clubhouse as a truly striking centerpiece of the PGA National Russia.”

Guests will be met with a two story volume entry and concierge reception services. They will also have access to a boutique golf shop, a wine cellar dining room and luxurious locker rooms. Other highlights of the custom space plan include three bars – a “spike bar” for the golfers, a luxurious vodka and whisky bar as well as a relaxed Mezzanine Lounge Bar for the members and residents of the clubhouse suites – and a chef-driven restaurant and dining area overlooking the spectacular 18th hole and romantic River Volga influx. The third level will feature 11 opulent guestrooms including a Presidential Suite, social areas for adult gaming and billiards, as well as a lounge and private dining area.

With a nod to the English craftsmanship of the late 19th century and such renowned architects and interior designers as Sir Edwin Landseer Lutyens and William Morris, the space plan calls for a classic English Arts and Crafts architectural motif for the clubhouse’s exterior and interior anchor pieces.

The PGA National Russia forms the centerpiece of the Zavidovo Golf and Lake Resort, which will eventually consist of 5,000 residential dwellings, two marinas, hotels and a commercial town center. The golf course, designed by European Golf Design, is midway through construction and will be managed by Braemar Golf.

Just over an hour from Moscow along the Moscow-St. Petersburg highway, Zavidovo is a well-known brand among Russians. The golf course, stretching to over 7,400 yards from the back championship tees, is slated to be one of Russia’s most high-profile facilities. A PGA National Golf Academy will accompany the course, offering a nine-hole course and extensive practice facilities including an integrated short-game range, practice bays, numerous practice greens, swing studios and a state-of-the-art teaching facility.

Founded in 1963 in Oklahoma City by Tom (senior) and Joanne Hoch, Tom Hoch Design is a design-build firm specializing in club, resort, hotel, restaurant and recreational spaces, and a recognized worldwide leader for delivering exceptional results on schedule and within budget. It has created many of the most memorable, engaging and functional spaces in the golf, hospitality and leisure industries, including award-winning, revenue-bolstering projects for leading luxury brands.

Tom Hoch Design has revolutionized the category via its “revenue-based design” model, a space planning, sizing and mapping process for retail-driven spaces such as golf shops and food- and-beverage operations. The revenue-based design model can be applied to new construction, and is particularly effective with cost-sensitive remodeling projects. It is scalable and can be utilized with any size space in a wide variety of industries.

Superior views, balanced site lines, privacy, energy, operational efficiency with optimal staffing, exceptional luxury and increased profits are central to Tom Hoch Design’s delivery of a signature, custom interior space that is the lifestyle centerpiece of clubs and communities. These inviting, comfortable and stunning gathering places are powerful marketing tools for owners, developers, membership directors and real-estate agents. Styles range from classic and neo-classic to contemporary and progressive.

Contracted design work is completed onsite in Tom Hoch Design’s 30,000 square-foot studio, a unique position in the category that leads to increased efficiencies and overall quality. An “American Craftsman” operation, projects are designed and built by highly skilled artisans, carpenters and designers, and installed by an in-house team with minimal outsourcing. Tom Hoch Design employs “green building” techniques and practices to deliver spaces and products which are environmentally sensitive.

In the golf, resort and hotel industries, Tom Hoch Design is retained by leading brands such as The Ritz-Carlton Club, Marriott, Honours Golf, Landmark Land Company and Southworth Development to design and/or create amenities and revenue centers that complement exterior architecture and are fully-integrated into the site’s masterplan.

Unique to the club industry, the Tom Hoch team possesses top-of-the-line talent and expertise necessary to conceive, program, design, detail, budget and outfit a club in a successful manner. These comprehensive services enable Tom Hoch Design’s clientele to have access to a seamlessly integrated design and build process that fulfills design visions and meets budgets.

Braemar Golf is an international golf services company with its headquarters at the Home of Golf in St Andrews, Scotland and the PGA’s official supplier of golf management services. They deliver technical services, management, construction management and advisory services, and are currently involved in projects in St Andrews, throughout Europe, the Middle East, Russia and North Africa. Owned and run by its management team, Braemar Golf offers owners and developers a client and project led approach with a personal commitment and an attention to detail that will take your vision from strategy to reality. www.braemargolf.co.uk

Braemar Golf  www.braemargolf.co.uk

Tom Hoch Design www.tomhoch.com

       

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