Global Edition

Grass is greener at West London Golf Centre

10.18am 9th October 2019 - Courses

West London Golf Centre is utilising the invaluable knowledge received from the famous Dye golf course design dynasty in order to make improvements to its full length 9-hole London course, The City9.

After seeing impressive results at its sister course, The Shire London, West London Golf Centre has undertaken the task of inter-seeding its greens with Pure Distinction, a bentgrass that is used on some of the world’s most famous golf courses, including Adare Manor, venue for the 2026 Ryder Cup.

This uniquely bright green grass is dense and grows upright and aggressively. It also has exceptionally strong resistance to disease, extreme temperature changes and general wear, making it easy to maintain, as well as providing a truer role than species more typically used in the UK. This initiative makes West London Golf Centre, along with The Shire London, two of the very first golf courses in the UK to introduce Pure Distinction Bentgrass and places it within an exclusive class globally.

Tony Menai-Davis, Director of The Bridgedown Group, which owns the two venues, said: “With the inter-seeding already underway we are hoping our quality of conditioning will shine through along with elevating the players experience. The recent face-lift to improve the experience and visibility of the facility, has given the centre a new lease of life. We hope that our recent and future changes ensure a memorable experience for all visitors.”

Earlier this year, West London GC unveiled a new look and feel, introducing The City9. Named due to its proximity to central London, the 3,037-yard, 9-hole course first opened in 2015. The re-brand has been accompanied by a new campaign – ‘Make Time Play 9’ – which is aimed at the time-poor golfer who is looking for every opportunity to get the clubs out. Golfers will be able to access the course from Monday to Friday from £10pp and £14pp at weekends.

The City9 and The Shire London will soon be joined by two highly anticipated venues being developed in the capital, West London Links, which sits adjacent to The City9, and The Dye London, which is being designed by Dye Designs.

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