Braemar Golf, the St Andrews based golf services company, has been appointed by Palm City Holdings to manage the golf facilities planned for the Palm City Family and Golf Resort. The development is being built in and around the seaside town of Frederikshaven located on the northeast coast of the Jutland peninsula in Denmark.
Braemar Golf, who has a close association with the PGA as their official supplier of golf management services, will work alongside Palm City Holdings, Colin Montgomerie and European Golf Design offering technical services and consultation related to pre-opening operations. Once opened for play in the fall of 2010, Braemar Golf will oversee the management of both the golf course and the extensive Academy.
Keith Haslam, Braemar Golf’s managing director says he is “delighted to be working alongside Colin and EGD again. Moreover, the Palm City project has enormous potential and will become the leading golf resort in Denmark. We are thrilled about developing a long relationship with Siggi and the Palm City project.”
The beach at Frederikshaven became known as Palm Beach after the local parks authority provided 40 palm trees for its residents. The allure of this northerly Palm Beach attracts more than 5 million visitors to the area convincing Siggi Standeng and Otto Stavad to embark on the development of the largest commercial and leisure centre in Denmark. The new community offers real estate along both the beach and the planned Montgomerie Scandinavia Course at Palm City.
Colin Montgomerie has stated he hopes the course will become “one of Europe’s great golf courses, and hopefully host a European Tour Event in the future.”
Siggi Standeng of Palm City Holdings is delighted with the completion of what he believes is a world class team. “With the addition of Braemar Golf, we are confident in their ability to deliver exceptional operational and management expertise for our golf facilities.”
The three real estate sites and all of the Palm City amenities including a water park and retail outlets will be fully operational by 2013.