Global Edition

 

Clere Golf Gives The Belfry a Fresh Image

9.25am 9th September 2011 - Courses - This story was updated on Tuesday, September 20th, 2011

A fresh, almost avant garde, approach to marketing has earned Clere Golf  a deserved reputation as a design agency that offers more than simply scorecards and course planners – just ask The Belfry.

The Newbury-based company is a multi-discipline business that delivers specialist graphic communications to the international golf industry, and advises world-class golf resorts and equipment brands on their printed marketing collateral, new media solutions and branding.

The Belfry, spiritual home of the Ryder Cup andUKheadquarters of the PGA, has benefited from the expertise of Clere Golf with the agency successfully rebranding the famous The Brabazon course, The Belfry logo and the resort’s Health & Wellness club; it has also produced a range of conceptual marketing brochures and developed online campaigns.

Vicky Stone, Marketing Manager of The Belfry, said: “Clere Golf has been given responsibility for rebranding, new media work and designing all our marketing collateral, in line with our often quirky briefs – and they have done a brilliant job for us. The team’s highly creative concepts and products have certainly made people sit up and take notice.

“And being able to produce everything under one roof has provided us with excellent economies of scale. On top of this, they have always been extremely flexible and accommodating in their approach. I definitely see Clere Golf as a valuable extension of our marketing team.”

Clere Golf is not stopping there, however. The agency’s 30-strong team is already applying its creative and innovative approach to marketing and advertising seasonal campaigns designed to further promote the resort and The Brabazon; this includes responsibility for directing the all-important photo shoots.

The project work has been carried out in-house at Clere Golf’s state-of-the-art facility that has been set up to enable design, print and packaging to be carried out cost-effectively all under one roof.

Examples of Clere Golf’s thought-provoking marketing collateral for The Belfry, designed to build upon the ‘leftfield’ nature of the brand, include ads featuring The Brabazon under moonlight (‘The course that never sleeps. Even when plays stops we don’t’), the 10th green saturated with golf balls (‘Have you got enough balls? Could you tame our 10th hole?’), a green covered with snooker balls (“A Break at The Belfry… a whole different ball game’), and another being ironed and vacuumed by room attendants(‘Immaculately presented every day’).

Supplementing this strategically led marketing and advertising work has beenClere Golf’s core offering of tearproof/waterproof green-fee tickets for The Belfry’s The Brabazon and PGA National layouts, and course planners for the PGA National and Derby tracks.

Simon Pateman, Creative Director of Clere Golf, said: “Understanding each customer’s individual needs and brand values ensures they receive a high level of support from day one – whether it be offering marketing and new media solutions or producing our core products, such as course planners.”

Clere Golf www.cleregolf.com

The Belfry www.thebelfry.co.uk

       

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