Global Edition

Centurion Club signs up GMS as its PR agency

12.07am 24th August 2011 - Course Development

Centurion Club, the eagerly anticipated new Private Members Club near St Albans in Hertfordshire has appointed Golf Marketing Services to handle its launch PR programme.

The club is scheduled to fully open in the summer of 2013, however the sales operation will commence early next year supported by an extensive PR campaign. The course, which will measure over 7000 yards from the championship tees, was designed by respected architect Simon Gidman and will include Southern Golf as construction consultants, with Troon Golf, whose current portfolio includes Bearwood Lakes, The Grove and Turnberry in the United Kingdom, overseeing all golf course conditioning.

Centurion will be owned and operated by a team that includes Scott Evans (Managing Director), who has been involved in the management and set-up of many high-end venues including Troon GC (Arizona), Dubai Creek (UAE), Loch Lomond and Bearwood Lakes. Scott is joined by Graham Wildish (Chairman), Bert Pronk (Director) and André Hendricks (Director).

Commenting on the appointment, Scott Evans said: “We are looking to build a quality team to work with us at the Centurion Club and the recent appointments of Troon Golf, Southern Golf and now GMS to handle our PR is a statement of our intent. The team at GMS come highly recommended and I’m really looking forward to working with them to get our message out to the market.”

GMS Director Neil Gray added: “This is a great opportunity for us to work with such an exciting new project that is also right in our backyard. We will not only be able to use our golf expertise but also make use of our local contacts in the media. We really believe that the Centurion Club will offer something different to golfers particularly with so few clubs opening in theUKat the moment.”

Centurion Club


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