Brocket Hall Golf Club will head into the 2014 summer season in a strong position following one of its most successful years since the economic downturn.
The club’s progress was rewarded at the recent annual 59Club awards, where it was one of only three members’ clubs to receive the Silver Flag award, which recognises excellence in customer service.
The historic Hertfordshire venue achieved an industry-high membership retention rate of 98 per cent over the past 12 months and added 61 new members. As a result, total membership revenue grew by 12.3 per cent while joining fee revenue rose by 48 per cent during 2013.
In addition to a growing membership, the club has seen significant improvements in its corporate golf business – with revenue at its highest since 2007.
At the heart of the developments, Brocket Hall has recruited a number of the industry’s leading professionals. Of the most recent, Simon Bottomley joins as estate manager from Lingfield Park while PGA professional Robyn Cheng – a graduate of the prestigious golf management studies course at the University of Birmingham – joins the Palmerston Academy.
The club is investing up to £450,000 to develop all areas of its business ready for the 2014 season, with the upgrade including buying a new fleet of golf buggies and greenkeeping machinery and refurbishments to the changing room facilities for both members and guests.
David Griffin, director of golf operations at Brocket Hall Golf Club, said: “We take great pride in the service we deliver to our members and therefore we are delighted to receive recognition for this at the 59club awards.
“The significant improvements we have made at the club have helped us to grow our membership significantly and we are well placed for a successful 2014.
“The latest investment programme is part of our on-going commitment to make Brocket Hall one of the top places to play golf anywhere in the UK.”
Situated within 543 acres of stunning 18th century parkland, Brocket Hall boasts some of the finest golf facilities in England, with its two 18-hole championship courses famously named after the prime ministers who once resided there, Lord Melbourne and Lord Palmerston.
In addition, golfers can hone their skills at the first-class Palmerston Golf Academy; indulge in five-star dining at its award-winning restaurant, Auberge du Lac; enjoy a more laid-back meal in Watershyppes Restaurant or an overnight stay in the Melbourne Lodge.
Brocket Hall www.brocket-hall.co.uk