The Lancashire-based Pure Leisure Group, headed by entrepreneur John Morphet, is bucking the economic trend by investing in one of Yorkshire’s most famous golf clubs in a multi-million pound deal.
The future of the Bridlington Links Golf Club has been in doubt for some time but it has been secured following months of intensive negotiation.
Now, under the guiding hand of Morphet, the man behind the hugely successful Royal Westmoreland Golf and Leisure Resort in Barbados and three other major golf and leisure developments in the UK, Bridlington Links will see millions of pounds pumped in to transform it into a state-of-the-art golf and leisure venue and one of the finest sports facilities of its kind in the region.
“This is one of the best and most well established golf courses in Yorkshire with over 400 loyal members and we are delighted to be involved in its future. We could not miss this opportunity” said Morphet, a former farmer whose property portfolio in the Caribbean includes luxury villas hand built for major world sports and showbiz celebrities.
Bridlington Links already has a driving range and short nine-hole course, with much of the playing area overlooking Bridlington Bay.
Subject to planning permission from East Riding Council, the Links project could include a £3.5m to build a fitness and leisure centre, gym and swimming pool close to the 18-hole golf course plus the refurbishment of the Grade 1 listed Danesdyke building.
Morphet also owns Lakeland Leisure Village and the Tydd St Giles Golf Club in The Fenlands.