Bridgedown Group, owners of The Shire London and West London Golf Centre, has appointed Performance54 as its new sales and marketing agency.
The partnership will see the Performance54 take on the roll of promoting the two existing venues owned by the venues by the Menai-Davis family, as well as two further projects currently under development, West London Links and The Dye London.
West London Golf Centre boasts a 9-hole par-3 course, a floodlit driving range, American Golf store, a soft play centre and Lost Jungle – Europe’s largest adventure golf course; The Shire offers an 18-hole course designed by Seve Ballesteros.
West London Links, which is directly opposite the West London Golf Centre, is expected for completion in 2020, ahead of the future launch of sister course, The Dye London. Located in a rare area of undeveloped land in North London with views of city’s skyline, The Dye London has been designed with the intention of thrilling golfers of all abilities.
“We are delighted to be working with Performance54, who will help us to showcase and promote our golfing venues at a very exciting time for the family and for London’s golfers,” commented Tony Menai-Davis. “In addition to significant enhancements of The Shire London and West London Golf Centre, our golf course launches represent one of the most positive things to happen for UK golf in recent years and we look forward to telling that story in conjunction with Performance54.”
Jed Moore, managing director of Performance54, said: “We are hugely excited to be working with the Menai-Davis family, and of the prospect of establishing a comprehensive sales and marketing programme to promote its venues and elevate their perception amongst trade members and consumers. By building a unique narrative around the group’s investment, quality, partners and proximity to London, we believe Performance54 can play a crucial role in realising the potential of the group’s assets.”