BGL (Burhill Golf and Leisure Ltd) have continued to succeed where some others fail, through the toughest of economic climates.
There are many factors that combine to put their facilities ahead of their competition. The relaxed atmosphere throughout the complexes, the innovation across sites featuring adventure golf, foot golf and of course the now staple part of any quality facility, Power Tee.
Power Tee are pleased to announce that BGL are increasing the amount of facilities that will benefit from Power Tee this year. Upgrades at Hoebridge and Birchwood are planned and new installations at Abbey Hill and Redbourn are taking place too, with Wycombe continuing to use Power Tee also.
BGL are important in our industry, said Matt Foley, Sales Director for Power Tee. “Their approach and attitude to golf is akin to our own beliefs, that golf should be fun and should be for everyone!”
“We all know what Power Tee brings to a facility, as the only proven automated teeing system the golfer benefits from a quality surface to practice from. We have Paul Lawrie and Jim Furyk as brand ambassadors. With young inspirational tour professionals such as Robert Rock also endorsing us, we find more and more good golfers are migrating to the tees they once swerved.
Once the facility informs the golfer on the multiple tee height selection that gives them a more concise practice, they realise what they have been missing out on. Obviously the core audience is still juniors, beginners, female golfers, seniors and society golfers who hit more balls and increase revenues.
Aesthetics are important and Power Tee differentiates a facility with its quality appearance and then its quality, functionality and ease of use.
The commercial training is another area that Power Tee excel in, working with all staff that have a day to day need to help grow the business. The ideas and innovations are insightful and clearly set Power Tee apart from ‘mat suppliers’ who are happy to answer a phone and supply mats but have no real interest in the success of the sites.
Colin Mayes, CEO of BGL, said: “Installing Power Tee was part of our continued development through the worst recession of our lifetime. We believe that by continuing to provide better facilities when others are ‘waiting for the storm to blow over’ we have won business from them and grown our own.
“We do not install Power Tee because we are just being nice to our customers, we do it because we want to earn more money from our range. Clearly the fact that the golfer sees the installation of Power Tee as an improvement for their practice means that we have a win – win with Power Tee.
“Power Tee as a company has exemplary values and attitude which is why we have such a good relationship with them and certainly hope to roll Power Tee out across more of our facilities as and when the time is right for us.
“BGL are continuing to evolve and innovate across our group, success does not come easy, we work hard for it and our suppliers/partners work hard with us too. The future for golf is brightening up and we hope that our quality facilities will see many a new golfer as well as existing golfers return for many years to come.
“To be considered a quality company I think you need to offer more of an experience than the customers expect, we aim to deliver this on a daily basis,”
“Power Tee is now available to practice from in 15 countries, with over 6 million balls a day hit globally,” concludes Matt Foley. “How many more could your range be hitting today?
“The only proven and trusted automated tee is Power Tee! For reliability, consistency, quality and profitability, make the smart choice for your facility, contact us via email: firstname.lastname@example.org ”
Power Tee www.powertee.co.uk
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