Global Edition

Yumax announces partnership with Inrange

1.57pm 17th March 2021 - Corporate - This story was updated on Thursday, March 18th, 2021

YUMAX Golf, one of the UK’s leading golf distribution companies, has announced an exclusive partnership with Inrange, a new experienced-based driving range software that provides state of the art practice facilities for golfers while adding a fun and social experience for those wishing to try the game of golf. 

Inrange are taking new technologies to levels not experienced so far in the driving range tech arena. While current technology is heavily dependent on algorithms, Inrange’s unique radar systems create the ability to track the ball from the moment it is struck, until it comes to rest, regardless of weather or light conditions.  

This enhancement in technology, powered by ultra-sensitive radar sensors, means that over 98% of shots are tracked to less than 1-metre accuracy, making it the world’s most accurate and efficient tracking system.  

This tracking system can then be enjoyed within a 3D virtual world, creating an exact virtual ball flight on a golfer’s smartphone or on touchscreens installed in each bay. 

Ben Davis, Commercial Director at Yumax Golf, has now been appointed to oversee the Inrange roll out across the UK and Ireland.

Commenting on his new role, Davis said: “The way we learn, practice and play golf has evolved massively over the last couple of years and this has opened up a completely new demographic with golf being viewed as a form of entertainment by large numbers of people around the world. Inrange technology presents a huge opportunity for golf club and driving range owners across the UK. Not only from a system perspective, upgrading and enhancing their current practice facilities, but also to tap into multiple, innovative revenue streams.” 

Targeted across both single user and multiplayer use, Inrange is the most accurate solution in the marketplace for a golfer while providing engaging and fun gaming, encouraging more golfers into the game.  

From a single user perspective, Inrange and Inrange App offer the golfer detailed analysis of every shot hit and engaging and motivating challenges for players of all standards. Designed for multiplayer use, Inrange+ provides an inspirational and fun gaming experience for golfers and non-golfers alike with multiplayer challenges or virtual golf on iconic courses from around the world.  

Roger Wolfe, CEO of YUMAX Golf, said: “Driving range technology is advancing at an amazing pace, and InRange are right at the cutting edge. YUMAX are delighted to be driving this technology forward in the UK and we are convinced this unique radar technology will be well received by golf course and driving range owners searching for new revenue streams.” 

Nick Longley, co-founder of InRange, commented: “YUMAX is the ideal partner for Inrange, with fabulous relationships throughout the UK and Irish golf markets. We are excited with the support they offer, as we roll out our ambitious, game-changing technology across Europe.”

For more information on Inrange, email Ben Davis at bendavis@yumax.co.uk 

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