Global Edition

Yas Links Abu Dhabi appoints Landmark Media

12.07am 17th December 2010 - Corporate

12th hole at Yas Links

Yas Links Abu Dhabi, recently named among the ‘Top 10 New International Golf Courses’ by Golf Magazine, USA, has appointed leading golf travel and destination marketing agency Landmark Media to handle its global PR and communications.

The Europe based agency will work with the Aldar Properties venue, part of the Yas Island development that also features the Yas Marina Formula 1 circuit and Ferrari World, the world’s largest indoor theme park, to establish the course’s reputation in the Middle East, Asia, Europe and the USA.

The exhilarating new links, which rides three kilometres of sand hills alongside the Arabian Gulf and features nine seashore greens, has already been named the “best golf course in the Middle East,” by Golf Course Architecture magazine, and is the first design in the region for architect Kyle Phillips, the visionary behind Kingsbarns Golf Links, St Andrews, Scotland.

Chris White, General Manager of developer Aldar Properties, said: “Yas Links is an extraordinary golf course designed by one of the greatest living architects, Kyle Phillips.

“While there are many fine golf courses in the Middle East, Yas Links has all the qualities of a world top 100 golf course and is set to transform the region into a world class golf destination with a global reach and customer base.”

World Number One golfer Lee Westwood and US Open Champion Graeme McDowell will be among the international stars experiencing Yas Links in January when the world’s most prestigious Pro-Am, the Invitational Tournament, hosted by Abdullah Al Naboodah, comes to Abu Dhabi.

Landmark Media Director Gary Firkins said: “We are experienced at working with world top 100 courses and there is no doubt in my mind that Yas Links should be ranked among the very best golf courses in the world.

“Yas Links is a remarkable golf course, and Yas Island a remarkable global leisure development, of which we will be hearing a great deal more. We look forward to working with Aldar Properties and Yas Links on spreading the word about a unique golfing experience in the Middle East.”

Yas Links Abu Dhabi

Landmark Media

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