World of Leading Golf (WLG), the international organisation representing some of the world’s best golf venues, has partnered with UK-based golf marcomms specialist the Azalea Group, to provide its clients a comprehensive PR and communications package.
WLG member clubs are passionately committed to preserving golf culture and the “spirit of the game”, and also offering only the very highest quality standards throughout the venue, from the design and presentation of the golf courses through to all golf-relevant services.
Claus Feldt, WLG’s chief executive, said: “Azalea brings creativity and vitality to client campaigns with an integrated communications and marketing service portfolio, all targeted at the golf and tourism sectors. Their extensive knowledge of golf and tourism, on a pan-European level, enables them to reach consumers and penetrate trade messages on a multitude of levels.
“Azalea will assist WLG in generating creative marketing communications for the brand and with intuitive media planning. We know Azalea well – and, crucially, so does the golf industry as a whole. What’s more, Azalea knows WLG’s mission and audience.”
Azalea account director Daniel Chidley added: “WLG has created a powerful network of renowned golf clubs and has a strict quality-assurance system in place to ensure member clubs offer the very best golf experience.
“We have huge experience in delivering successful PR and communications campaigns for luxury resorts and international golf clubs and we look forward to working alongside Claus and the team at WLG to drive new business to their member clubs through an integrated approach.”
Feldt added: “We have almost 50 venues currently – including Stoke Park Country Club, Spa & Hotel; Yas Links; Royal Park I Roveri, in Italy; Penati Golf Resort, in Slovakia; Costa Navarino, in Greece; and Le Golf National, the 2018 Ryder Cup venue for 2018 – and it is our target to have more than 70 top venues by the end of 2016.”
Now in its 10th year of trading, Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards, flagship golf and lifestyle resorts, and leading sports and fashion brands.
World of Leading Golf www.world-of-leading-golf.com
Azalea Group www.theazaleagroup.com