The new website (www.world-of-leading-golf.com) has been designed to satisfy the need for simple navigation when providing information. The graphically strong site provides information for a diverse audience: from member clubs, sponsors and partners to potential members and individual golfers.
The layout is clearly marked to define areas of interest and provide the requisite material with a minimum of fuss. A new map search enables visitors to the site to find member clubs simply and dynamically, while the clubs themselves have individual pages, in an expanded virtual environment, to allow for an increased marketing presence.
Claus Feldt, WLG’s general manager, said: “The new site has a very clean, yet graphically-striking design which has been created to make it easy to navigate, while still providing more information than the previous version.
“It has become essential, as WLG continues to expand, to provide more breadth and depth in the sort of information the website provides, as we have a wide variety of visitors to the site, all of whom must be catered for.
“The WLG audience, regardless of sector, is, almost exclusively, from the higher echelons of the sport. Our client base sits comfortably in the top three per cent of European clubs, and that is reflected in the golfers using the site, as they tend to be members of those clubs. So, as a consequence, our sponsors and partners also tend to be high-class marques.”
WLG focuses on marketing and communication platforms for certified premium clubs in order to promote awareness. Print and on-line publications serve as reference guides for the demanding golfer, while ‘members only’ travel offers and other advantages help deepen the relationship between the designated golfers and WLG member clubs.