Global Edition

Wilson Golf Boosts Custom-Fit Service

12.24am 2nd April 2012 - Corporate - This story was updated on Tuesday, April 3rd, 2012

Wilson Golf, the irons manufacturer with more Major victories than any other, has re-engineered the busy custom-fit service at its Irvine facility in Scotland with the help of the Scottish Manufacturing Advisory Service (SMAS).

Already providing one of the most efficient turn-arounds in customised golf clubs in Europe with an average of five working days from order to shipping, the maker of popular Wilson Staff clubs is looking to reduce the waiting time for golfers even further – and not just for Tour players like Padraig Harrington and Paul Lawrie.

Working with experts from the SMAS on assembly and dispatch logistics since the beginning of the year, custom fit specialists have improved the processes and now ship sets of Wilson Staff clubs to customers on average two days ahead of the 5-day schedule.

“The need for change has come about due to the increased demands for our customised clubs – particularly after the large uptake of the new Wilson Staff Ci11 irons – and I challenged the team to increase our capacity without impacting service,” said Custom-fit Manager Andy Clift. “The outcome has surpassed expectations as not only have we increased capacity, but also reduced the production time.”

“Thanks to the input of the SMAS, we’ve managed to improve the service and get more golfers out on the course faster with new Wilson Staff clubs,” he added.

A growing number of amateur players are now going through the custom-fit process to help take their games to the next level – whether it is through a dynamic fitting by a PGA Professional or through a detailed online process. Wilson Golf caters for both – personalising shafts, lofts and grips to a precise specification at 215 registered custom-fit centres across the UK and through its ‘Own the Fairway’ online service.

Wilson Golf


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