Global Edition

Williams Racing Golf Speeds Ahead With Brand Fusion

10.14am 2nd March 2016 - Corporate

Williams Racing Golf website

Williams Racing Golf, the ultra-premium brand of customised golf clubs linked to the famous F1 team, has selected Brand Fusion International to distribute its products throughout the UK and Ireland.

The agreement covers the Williams´ Players and Gold Series of drivers, fairway woods, hybrids, irons (steel & graphite), wedges and putters, plus branded bags and umbrellas.

“We see great potential in the Williams Racing Golf range, with its hi-tech innovations and precision manufacture backed by the highly-competitive F1 team,” said Nigel Freemantle, Managing Director of Brand Fusion International, based in Leatherhead. “Our sales team will be looking for retail partners who can also see potential in such a premium range that promises to deliver good margins as its profile increases in the months ahead,” added Freemantle.

Since Williams Racing Golf (WRG) was re-launched with an entirely new range of clubs and price points in 2012, it has seen sales grow steadily in Asia and North America, as well as Continental Europe. WRG crafts the golf clubs in Barcelona, where both its latest products and the Williams Martini Racing F1 cars are tested for performance levels on a regular basis.

The Golf Channel interviews Williams Racing Golf CEO, Ricardo Gali

This month, Williams Racing Golf became Official Golf Sponsor of the Long Drivers European Tour (LDET), which begins its 2016 schedule at St Andrews on 9 April with defending champion Maurice Allen using a 7.5 degree Williams MR driver.

“Brand Fusion has a fantastic track record with innovative brands like Sun Mountain and SuperStroke and we believe it will add a new dimension in the progress of the Williams Racing Golf brand,” said CEO Ricardo Gali.

Williams Racing Golf

 /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here