Global Edition

Virtual-Caddy – local knowledge on-line

10.00am 14th October 2004 - Corporate

Virtual-Caddy, whose launch was announced yesterday, provides golfers with invaluable local knowledge from the club professional at each course. For society and corporate golf day organisers, Virtual-Caddy is also an excellent means of assessing golf courses for their clients and enables them to send a out a course preview with invitations.
A multi-media, hole-by-hole course guide available to download from the web, Virtual-Caddy enables golfers to visualise the ‘perfect round‘ using, digital photographs, animated graphics and with audio tips and local knowledge provided by the club professionals.
“Whilst it is only generally tour professionals that are fortunate enough to play every round with a caddy, Virtual-Caddy means that mere mortals can now ‘walk‘ courses like the West Course at Wentworth with Bernard Gallacher before they play,” said Jim Martin, managing director of Virtual-Caddy.
Wentworth was one of the first clubs introduced to the benefits of Virtual-Caddy. “Virtual-Caddy is great use of new technology, allowing golfers a sneak preview of our courses,” said Julian Small, managing director of Wentworth. “Virtual-Caddy is also part of our strategy of enhancing the customer experience.”
Other notable courses coming soon to include Stoke Park, Walton Heath, Burhill, Moortown, Fulford and Notts Hollinwell. The website is targeting the top 300 courses in the UK over the next year.
Throughout October, Virtual-Caddy is offering free online access to the Wentworth tour and all visitors to the site will be entered into a prize draw to win a complimentary fourball around the West Course.
Plans are also underway to make Virtual-Caddy compatible with some mobile phones and PDA‘s.


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