Global Edition

Unique booking system is pure genius

12.05am 6th July 2006 - Corporate

Newly-launched TeeGenius lets golfers search tee-time availability for courses in their local area – with no charge for joining or booking.
The creators of the online service say TeeGenius is a complete one-stop shop which allows golfers to search where and when they want to play and find free tee-times at clubs that want visitors – likening the service to the comprehensive travel initiative
But it’s not only golfers that benefit from the system – golf clubs also stand to make considerable gains.

  • TeeGenius is free for clubs to join with no software to buy or install – and it will integrate with a club’s current system or a free online tee sheet can be provided.
  • By including available tee-times, clubs can attract new golfers in addition to offering an online booking service for members.
  • Available 24 hours a day, golfers can use the service at any time.
  • And the website does not merely state tee-times, it also includes information on a club’s etiquette and rules to smooth the way for hassle-free golf.

The biggest benefit to clubs is that TeeGenius is looking to establish itself through an extensive marketing and advertising campaign in order to drive traffic to the website, which effectively translates into free marketing and advertising for all of the clubs using the service.
Jago Brown, managing director of TeeGenius, said, “What we’re offering to golfers is a unique service – it’s an Expedia for golf. We feel we’ve combined the best of what software companies and tee-time request services are offering and taken it further to offer a complete service.
“Both clubs and golfers can benefit from TeeGenius and it won’t cost them a penny – but it’s really the clubs that stand to gain the most. For no cost at all we’ll be advertising clubs to their local area taking away all of the work and risk for the clubs.”
TeeGenius is launching in the west country and south Wales, focusing on Bristol, Gloucester, Swindon, Newport and Cardiff.
Expansion of the scheme is already underway with launches in London and Birmingham soon to be announced and ongoing growth across the UK to follow.


You can see the latest news letter here.

Follow us on Twitter and LinkedIn.            

Use the tabs above to select the section(s) which you wish to search.

Enter the name of the person, place, organisation or topic for which you are searching. Use as many words as required - there is no need to enclose them in quotation marks. Prefixing a search term with a hyphen/minus-sign will exclude results matching that term.

For example 'artificial -turf' will return results containing 'artificial' but not 'turf'.

In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.