Both SkyCaddie and SkyTrak are running major TV, digital and print advertising campaigns in March and April, to support their UK retailers.
A brand-new 30-second TV commercial for the SkyCaddie SX500 will air on Sky Sports Golf until April 30th. The commercial was filmed at Woburn Golf Club, and highlights the SX500’s stunning market-leading 5” screen and advanced features which have led to strong word of mouth in golf clubs, fuelled by positive media reviews such as “The best all-round GPS I have ever used” (Golfalot), “Staggering and unrivalled by anything else on the market” (Bunkered), and “Golf’s ultimate GPS” (Today’s Golfer).
SkyTrak also has a new 30-second TV commercial showing how more & more golfers are buying it for home use. The ad, which like SkyCaddie’s will appear on Sky Sports Golf in March and April, shows a golfer and his friends as they enjoy a SkyTrak practice session in his garage.
Ads for both SkyTrak and the SkyCaddie SX500 will also appear in several golf magazines, and on a range of golf enthusiast websites.
“This spring we are supporting our loyal retailers with our largest-ever advertising campaigns” said James Holmes, European General Manager. “The SkyCaddie SX500 is attracting pros and elite golfers back to GPS, and many hundreds of golf clubs nationwide now use SkyTrak to both coach and entertain their customers. Plus there’s a big shift towards consumers buying a SkyTrak for themselves, too.
“This is our strongest product line-up for years, which is why we are backing SkyTrak and SkyCaddie with two such powerful advertising campaigns.”
The campaigns have been implemented by Magic Hour Media, SkyTrak and SkyCaddie’s European advertising agency.
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