Global Edition

Trustworthy ‘Golftell’ Tells It As It Is

1.07pm 4th December 2015 - Corporate

Golftell demo-leave-feedbackThe new free-to-use golftell, a revolutionary golf feedback site providing ‘trusted’ reviews, has registered more than 400 users within its first few weeks of operation

The reviews of those users’ recent golf experiences already span 11 countries that include UK, Ireland, Spain, Italy, UAE, Turkey, Portugal and Sweden. Within just a short period, golftell is fast becoming the ‘go to’ review site for golfers, providing a valuable insight when searching for inspiration of where to play next and for those looking to join a club.

It enables potential visitors to quickly pinpoint a venue’s strengths and weaknesses to ascertain if it’s the best choice for them. Whether you’re looking to entertain an important client or merely searching for the ideal venue for a great day out, golftell can provide all the required information.

So, if you’ve ever felt inclined to write to a golf club following a bad experience, or conversely, felt the need to shout from the rooftops about a fabulous day on the links, golftell makes the process extremely easy.

golftell enables golfers to review all areas of their golf experience – from the golf course condition, food quality and general facilities through to the standard of service offered by club staff. Feedback in these areas can be as simple as posting a rating – great, good, average or pooror the golfer can also add comments to support their ratings if they wish.

Posting a review takes from just a few seconds – the choice remains with the golfer. The golftell system is free to use and can be accessed by mobile, tablet, laptop or computer.

What’s more, golftell incentivises golfers by entering them into a monthly draw for every two ‘tells’ they submit per month. And the first winner has already been drawn: Sheila Ibbotson, from Yorkshire, who was October’s lucky recipient of a round of golf for four people.

Golftell was built for golfers, by golfers. The engine for this unique and invaluable tool is provided by 59club, Europe’s leading golf-specific, customer service benchmarking and training provider, and takes much of its inspiration from the systems operated by the company.

Unlike less quantifiable feedback sites, the unique system also  offers clubs the ability to validate the ‘teller’s’ presence on the course before the review is made public, ensuring fake reviews are minimised.

Simon Wordsworth, chief executive at 59club and a fellow of the PGA, explained: “Review sites have sprung up in many industries in recent years, with, arguably, the most universally recognisable in the travel sector.

“The problem with many of them, however, is they are susceptible to manipulation with unscrupulous firms and individuals able to make negative comments on competitor pages, to the detriment of the rival.

“Fake customer reviews have tainted public perception of many sites, yet they still retain the capability of influencing a purchasing decision one way or the other, albeit, on occasion, by nefarious means. Trust is key when consulting a review site and golftell can provide that.

“In addition, their sole purpose is often to gain the golfers’ data to enable third-party resellers to market the venue’s products however, since it’s the clubs themselves working in conjunction with golftell to drive traffic to their individual pages there are no third-party sellers here – so trust really is key.”

golftell is just the latest innovation from 59club, which is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues worldwide, and which is committed to the on-going development of club managers and PGA professionals.

Wordsworth added: “So the next time you are looking for inspiration, you can rest assured that golftell will give you the information you require – and, don’t forget, you too can post your reviews for others to appreciate.”


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