Troon®, the leader in upscale golf course management, development and marketing, is pleased to recognise the company’s 25-year anniversary in 2015.
Since its founding in 1990 with the management of the iconic Troon North Golf Club, the company has grown to become the industry-leader with more than 250 managed courses in 36 states and 27 countries, boasting international offices in Hong Kong, South Korea, Australia, Dubai and Switzerland. Troon has successfully captured a dominant niche in the golf and hospitality industries, creating partnerships with leading brands, such as Starwood Hotels and its current capital and strategic partner, Kohlberg & Company.
“This marks a very exciting time for Troon as we take a moment to reflect on the success we’ve experienced over the past 25 years and the exciting opportunities that lie ahead,” commented Dana Garmany, Founder, Chairman and CEO, Troon. “Without having the best in the industry on our team doing incredible work throughout the world, we never would have grown to where we are today. We are truly excited about the next 25 years as we position our strategy for continued growth by delivering successful operations for our clients, and memorable experiences for our guests and members.”
Major accomplishments in Troon’s history include its first international expansion into Australia in 1998, along with its involvement with Turnberry Resort in Scotland in the same year. Troon’s international growth continued from then, expanding from 10 domestic facilities to more than 100 by 2007, moving into Europe, Middle East and Asia. Further International expansion continued into Russia and Africa along with parts of North and South America, to bring the company where it stands today as the largest third-party golf management company with more than 10,000 associates worldwide.
After the recent transaction with Kohlberg & Company, new capital has been infused into Troon, positioning the company for accelerated growth in the golf and hospitality industries. In late 2014, Troon acquired Honours Golf, the premier golf management company in the South-Eastern United States. The acquisition added 16 golf courses to the Troon portfolio, located across Alabama, Florida, Mississippi and North Carolina.
To celebrate the exciting milestone, a special anniversary issue of Troon Golf & Travel magazine has been published and distributed across Troon-managed facilities and select newsstands.
Throughout the commemorative issue are exclusive stories that take a look back at the company’s early days through the eyes of Founder, Chairman and CEO, Dana Garmany, as well as the employees who have been with the company since its inception. Additionally, Tom Weiskopf, who co-designed the first course at Troon North Golf Club (along with Jay Morrish), recounts some of his earliest memories of working with Troon as well. A third feature examines Troon from a business perspective, describing the company’s progress through the years via a timeline, detailing top achievements along the way.
During its 25-year history, Troon has earned a reputation for having pristine golf course conditions, personalised member service, outstanding food & beverage experiences and world-class retail offerings at its facilities. This reputation has helped Troon win the loyalty of millions of golfers with 95% of all guests who play at Troon-managed facilities indicating that their experience exceeded their expectations and 97% saying they would not hesitate to recommend Troon courses to others.
Troon’s expertise has grown to span multiple areas of hospitality, taking its proven services to achieve success in homeowner association management, private residence clubs, estate management and associated hospitality venues. Within its current portfolio, Troon oversees operations at more than 20 spa facilities, 10 lodging facilities, 35 fitness facilities, 45 tennis facilities, and 10 equestrian centres.
Troon’s resources combined with its celebrated 25 years of experience operating its myriad of private, daily fee, and resort operations in states and countries all over the world, have given the company the opportunity to develop the strategies and talent that the industry demands today. Combined with its past experience and strategic position for growth, Troon is poised to see its best years still to come.
Troon 25th Anniversary www.troongolf.com/troon25.html
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