Global Edition

Troon Announce Emaar Strategic Alliance

12.27am 22nd May 2012 - Corporate

Bruce Glasco (l) and Jurgen Baumhoff

Troon, the leader in upscale golf course management and development, is delighted to announce it has signed a seven year extension with Emaar Properties PJSC, the UAE based developer responsible for ‘shaping landscapes and lives’ in the Emirate since 1997. The initial partnership with The Address Montgomerie Dubai was first agreed in 2001 and since has seen the resort evolve into one of Dubai’s golf and leisure’s flagship venues. Today saw leading figures from Troon and Emaar come together to sign the new agreement.

“The Address Montgomerie Dubai is one of the Middle East’s most significant properties that has really set the benchmark for Dubai’s lifestyle within signature developments,” commented Bruce Glasco, Senior Vice-President and Managing Director, Troon International Operations. “To sign an extension to this long-term alliance speaks volumes and we are focused on maintaining a world-class golf product and service for members and guests alike.”

Jurgen Baumhoff, COO of Emaar Hospitality, remarked: “Troon represents one of Emaar’s key strategic partnerships and we are proud to extend this long standing relationship. It is vital that we continue to set the standard with our developments and pursue the level of excellence people have grown accustomed to with The Address Montgomerie Dubai and with Emaar properties the world over.”

The Address Montgomerie Dubai is located just off Sheikh Zayed Road, opposite Dubai Marina, easily accessible from Dubai International airport, as well as Dubai’s business and leisure districts. Its tranquil setting and 7,396 yards championship course designed by Colin Montgomerie, in association with Desmond Muirhead, combine for an unforgettable experience. The clubhouse which is managed by the five-star premium hotel brand – The Address Hotels + Resorts features 21 five-star hotel rooms, three international restaurants including the award winning restaurant Nineteen, a fitness centre and a Spa.

The Address Montgomerie Dubai


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