Global Edition

Troon aligns with property agents, Fine & Country

8.36am 16th March 2012 - Corporate

Bruce Glasco, Vice-President and Managing Director, Troon International Operations

Troon®, the leader in upscale golf course management, development and marketing is delighted to announce an agreement that has aligned the brand with award-winning international property agents, Fine & Country.

As Troon’s approved property real estate partner, Fine & Country will provide a tailored service to all Troon-managed venues in the EMEA region.  This service ranges from full real estate sales and marketing support to simple access to the Fine and Country Worldwide network. The announcement underlines Troon’s on-going commitment to providing its owners with appropriate added-value opportunities and initiatives that assist in driving their business development and future financial success.

This strategic partnership will be at the forefront of the new division of “Fine & Country Golf”. The Senior Management Team of Fine & Country Golf brings a wealth of expertise in golf specific real estate, as well as award winning expertise in the luxury property sector.

The expertise of Fine & Country Golf will be utilised in numerous avenues, including the formation of sales teams and the management of marketing budgets, which will provide property owners with the essential information they require in order to make an informed decision on the future of their real estate. Fine & Country Golf will also consider the amenities at each resort and assess local markets, in order to reach the desired consumer. Their knowledge will become invaluable to Troon-managed properties that consider real estate an essential component of their business model.

“We are delighted to welcome Fine & Country Golf, in what is an important and significant partnership,” commented Bruce Glasco, Vice-President and Managing Director, Troon International Operations. “This deal highlights the calibre of strategic partners that we are able to attract, enabling us to provide our clients with an unrivalled number of resources to assist in the maximisation of their product offering, both on-and-off the golf course. This partnership will ensure that our clients find the right buyers for their properties, and at the right price.”

Fine & Country Golf will also become a valuable resource for new Troon facilities, by providing the company with the opportunity to work with developers from the offset in regard to budgeting and planning. “We are delighted to sign the agreement with Troon, who are the ideal partner for ourselves, given the extent of their impressive worldwide portfolio,” noted Martyn Ball, Director, Fine & Country Golf. “The real estate associated with the prestigious venues that Troon represents, fits perfectly into the Fine & Country ethos of exclusivity.”

Troon Golf

Fine & Country

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