Global Edition

TrackMan partner with Players 1st to develop experience surveys for golf simulators and ranges 

12.12pm 15th February 2022 - CorporatePractice Range & Teaching

Two leading Danish-born golf technology companies have agreed a joint venture to offer TrackMan clients a customer experience survey, specifically developed by Players 1st for simulator and range venues.

TrackMan have invested in the gamification of its offering to appeal to golfers and non-golfers alike. Seamless integration from the range or simulator session with the TrackMan app provides users with access to all their historic session data at their fingertips. 

As more customers adopt the TrackMan app, the use of technology to receive digital surveys is a natural fit. Venues will benefit from the intuitive Players 1st dashboard which populates with real-time feedback. This instant feedback loop provides the range and simulator venue with the analytics which identifies the business areas most important to their customers, to address key areas of dissatisfaction.

Morten Bisgaard, CEO of Players 1st, said: We continue to be impressed with TrackMan’s relentless desire to evolve their technology, that offers both the entertainment value and game development opportunities for their client’s customers. Their pursuit to provide an exceptional simulator experience is where our solutions compliment each others.

“The surveys that TrackMan clients will be able to distribute directly to their customers will provide valuable analytics and insights to continue to improve and learn from the customer experience.”

Sebastian Eldrup-Jørgensen, VP Sales Asia and Business Development of Golf at TrackMan, said: “Players 1st have already proven their platform to be a game changer for golf club experience management world wide. Whilst we already share some mutual clients, we are confident that this offer to our range and simulator clients will continue to improve the experiences across a wider reach of participant in the sport.

“Our features support the social non-golfing groups, through to the improving low handicapper to ultimately encourage future and ongoing participation. The more we learn from their experience, the more agile we can be to evolve and improve our services for them, and the Players 1st platform is the best solution to enable this step-change.”

The TrackMan Simulator Experience Survey is released for all TrackMan Simulator partners from today [February 15] and for TrackMan Range partners later this year. For more information go to


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